Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.
It isn’t safe to assume smart-home devices only appeal to always-connected Millennials.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life.
Facebook remains the most popular social platform, used by 72% of connected adults.
54% of US internet users said they spent too much time using digital devices, including computers, mobile phones, TVs and video game consoles.
More than 9 in 10 Hispanics (93%) and African-Americans (90.8%) ages 12 and older listened to the radio at least once during an average week between the hours of 6 AM and midnight.
Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
The only activity of those identified for which smartphones are the primary device is social media use.