Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
The only activity of those identified for which smartphones are the primary device is social media use.
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .
A majority of US Millennials don’t consider themselves part of the Millennial generation & only 30% say that the label applies well to them.
Four out of five US households owned a device used for video gaming, and there was an average of two gamers in each game-playing household.
US Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 2015.
44% of Millennials believe that their personal information is actually kept private by the companies they do business with all or most of the time.
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
This year, 95.0% of 18-to-24-year-old internet users in the US will log on to a social network via any device at least once per month.