American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
The percentage of American adults who read books has remained relatively unchanged in the past few years.
Shared experiences define what it means to be an American. The Sept. 11, 2001, terrorist attacks were such a unifying event for modern Americans.
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
US consumers spend an average of 35 hours per week watching live and timeshifted television.
Today, young adults ages 18 to 29 are less than half as likely to be white Christians as seniors age 65 and older.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Overall tablet usage skews younger, while ereader usage trends older.