Amia research created this infographic of six different social media personas.
Gadget Ownership By Generation [CHART]Rate this post via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report […]
Tablet Users & New Buyers By Generation [CHART]Rate this post via marketingcharts.com 4 in 10 tablet users (defined as owners or regular users of a tablet) are between the ages of 35 and 64, per June 2012 survey results [pdf] from the Online Publishers Association. And that user base will only solidify over time: further […]
TV Advertising Influence Wanes With Age [CHART]Rate this post via marketingcharts.com Data from TVB’s “Media Comparisons 2012″ indicates that a plurality of respondents across all age groups believe that TV influences their purchase decisions the most. Interestingly, 18-34-year-olds are the most likely to report this (40.8%), with TV’s influence declining with age, to 36.5% of […]
Mobile Gamers By Generation [CHART]Rate this post via marketingcharts.com The average age of a US or UK mobile device owner who has played a game on the device in the past month (”mobile gamer”) is 39.5, while among those only playing games on a tablet, the average age is 44.7, per findings [pdf] from a […]
Online Sources For Political Information, By Generation [CHART]Rate this post via emarketer.com Overall, news websites were the most commonly tapped resource for those looking for political information online; 47.7% of likely voters used them. But news sites were especially important among those ages 55 or older, with 53% of respondents from this group relying on […]
US Twitter Users By Generation, Nov 2010-Feb 2012 [CHART]Rate this post via emarketer.com While overall Twitter user numbers continue to increase slowly, younger consumers are still flocking to the site. In February 2012, some groups saw a drop in user numbers, particularly those ages 25 to 34 and over 64. But the number of US […]
Tablet Owners Who Have Made A Purchase On Their Tablet by Generation [CHART]Rate this post via emarketer.com When looking at US tablet ownership and usage by age group, Jumptap found that those ages 25 to 34 led the pack. Almost one-quarter of those in this group owned a tablet, while about one in five said […]