Millennials

Millennials Statistics & Trends

e-Strategy Trends’ continually-updated collection of Millennials research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Smart Audio [VIDEO]

This presentation by Tom Webster of Edison Research presents the Spring 2018 edition of The Smart Audio Report from NPR and Edison Research. More than 43M people (18+) in the U.S. now own a smart speaker. And it’s no longer just the early adopters using these devices. New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits.

Read More