A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones.
Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.
Roughly half of American adults with access to a digital device and who use email continue to use the the first email address they ever had. That includes 37% who not only use that address but consider it their main account, per the YouGov report.
Two-thirds of Millennials said they’d be likely to buy an item directly from a chatbot, vs. only 14% who said they would not be interested in doing so.
According to the US Department of Labor Bureau of Labor Statistics, millennial-headed households earned real money last year, averaging $65,373 (vs. $74,664 for total households)—though this leaves out the many millennials who have yet to establish households.
In the US and the UK, nearly three-quarters of Millennials said they were more likely to communicate digitally—whether via email, SMS or social media—rather than in person.
41% of respondents ages 18 to 29 having at least a somewhat positive reaction to the change, and just 14% expressing reservations.
Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.