Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
Youth appear to feel more strongly than their older counterparts about brands taking stands on social issues.
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
Almost 3 in 5 Millennials have used a chatbot at some point, and that the majority of those who haven’t are at least interested in giving them a go.
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.