e-Strategy Trends’ continually-updated collection of Millennials research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
32% of cell owners used their mobile devices to find television-related content.Read More
38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.Read More
Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.Read More
Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.Read More