![Mobile Gamers By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_ajtla.png.scaled500-150x150.png)
Mobile Gamers By Generation [CHART]Rate this post via marketingcharts.com The average age of a US or UK mobile device owner who has played a game on the device in the past month (”mobile gamer”) is 39.5, while among those only playing games on a tablet, the average age is 44.7, per findings [pdf] from a […]
Online Sources For Political Information, By Generation [CHART]
![Online Sources For Political Information, By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwemarkete_IsrDs.gif.scaled500-150x150.gif)
Online Sources For Political Information, By Generation [CHART]Rate this post via emarketer.com Overall, news websites were the most commonly tapped resource for those looking for political information online; 47.7% of likely voters used them. But news sites were especially important among those ages 55 or older, with 53% of respondents from this group relying on […]
US Twitter Users By Generation, Nov 2010-Feb 2012 [CHART]
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US Twitter Users By Generation, Nov 2010-Feb 2012 [CHART]Rate this post via emarketer.com While overall Twitter user numbers continue to increase slowly, younger consumers are still flocking to the site. In February 2012, some groups saw a drop in user numbers, particularly those ages 25 to 34 and over 64. But the number of US […]
Tablet Owners Who Have Made A Purchase On Their Tablet by Generation [CHART]
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Tablet Owners Who Have Made A Purchase On Their Tablet by Generation [CHART]Rate this post via emarketer.com When looking at US tablet ownership and usage by age group, Jumptap found that those ages 25 to 34 led the pack. Almost one-quarter of those in this group owned a tablet, while about one in five said […]
53% Of Seniors Are Online [CHART]
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53% Of Seniors Are Online [CHART]Rate this post via marketingcharts.com The proportion of American adults aged over 65 who use the internet or email has passed the 50% threshold for the first time, reaching 53% in April 2012, per survey results [pdf] released in June by the Pew Internet & American Life Project. This represents […]
US Tablet User Growth by Age, 2011-2015 [CHART]
![US Tablet User Growth by Age, 2011-2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwemarkete_lsfci.gif.scaled500-150x150.gif)
US Tablet User Growth by Age, 2011-2015 [CHART]Rate this post via emarketer.com Compared to iPads, overall tablet penetration is rising more quickly and will reach 29.1% of internet users by the end of this year, but growth will still fall off to 11.9% by 2015. Broken down by age, the fastest growth among tablet users […]
Influence Of Facebook Impressions On Purchases By Generation [CHART]
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Influence Of Facebook Impressions On Purchases By Generation [CHART]Rate this post via marketingcharts.com Facebook impressions don’t actually make much of an impression on users, according to a Reuters and Ipsos poll released in June 2012. Only 1 in 5 American Facebook users say they have ever bought a product or service due to advertising or […]
Indian Millennials Think They’re The Coolest Of ‘Em All [CHART]
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Indian Millennials Think They’re The Coolest Of ‘Em All [CHART]Rate this post via marketingcharts.com American Millennials (aged 15-25) seem to be pretty pleased with their “cool” factor, but they’re actually more modest about it than their counterparts in a variety of other countries, according to survey results released in May 2012 by InSites Consulting. 43% […]
European Traditional Media Consumption Online By Generation [CHART]
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European Traditional Media Consumption Online By Generation [CHART]Rate this post via marketingcharts.com The vast majority of European internet users are watching TV, reading newspapers, and listening to the radio online, finds IAB Europe in a study released in May 2012. Breaking down the data by age group, the report finds that European internet users aged […]
Twitter Use By Generation, 2010-2012 [TABLE]
![Twitter Use By Generation, 2010-2012 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httppewinternet_FxJBd.jpg.scaled500-150x150.jpg)
Twitter Use By Generation, 2010-2012 [TABLE]Rate this post via pewinternet.org Twitter use within the overall population remained steady over the last year, and usage rates within most major demographic groups changed little over the same time period. The youngest adults (those between the ages of 18 and 24) are the primary exception to this trend—nearly […]