Millennials
e-Strategy Trends’ continually-updated collection of Millennials research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Social Customer Service [INFOGRAPHIC]
18- to 34-year-olds are more than three times as likely to use social media to complain about a brand or product than those in the 47-to-64 age group.
Read MoreAmericans’ Attitudes Toward Social Networks [TABLE]
62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.
Read MoreLocation-Based Advertising Usefulness By Generation [CHART]
45% of 13- to 17-year-olds surveyed said they thought location-based ads were more useful than traditional ads.
Read MoreMobile Phone Use For TV Content By Generation [CHART]
32% of cell owners used their mobile devices to find television-related content.
Read MoreCell Phones As A Distraction From TV By Generation [CHART]
38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.
Read MoreDemographics Of Cell Phone Owing TV Viewers [TABLE]
Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.
Read MoreHow Teens Communicate [INFOGRAPHIC]
AWeber put together this infographic to illustrate how American teens communicate.
Read MoreMillennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Read MoreSocializing With Friends Online & Off by Select Demographics [CHART]
While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.
Read MoreDemographics Of Consumers Who Would Buy A Brand Because Of Friends’ Likes [CHART]
Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.
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