7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.
Blog Purchase Influence By Generation [CHART]
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.
Cord-Cutters By Generation [CHART]
One-third of cord-cutters say they would not re-install services even if the cost of cable was slashed, according to June 2012 survey results from TechBargains.com.
Managing Millennials [INFOGRAPHIC]
UNC’s Kenan-Flagler Business School and the YEC researched and created this infographic so we can all know just how to manage Millennials.
Social Media Personas [INFOGRAPHIC]
Amia research created this infographic of six different social media personas.
Favorite Ways Teens Communicate With Friends [CHART]
Teens are avid social media users, but when it comes to their preferred methods of communication with friends, social networks barely register, per findings from a Common Sense Media report released in June 2012.
Teens’ Online Communications Habit [CHART]
9 in 10 teens have used social media at some point & half visit a social networking site at least daily, finds Common Sense Media in a June 2012 survey.
Gadget Ownership By Generation [CHART]
Gadget Ownership By Generation [CHART]Rate this post via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report […]
Tablet Users & New Buyers By Generation [CHART]
Tablet Users & New Buyers By Generation [CHART]Rate this post via marketingcharts.com 4 in 10 tablet users (defined as owners or regular users of a tablet) are between the ages of 35 and 64, per June 2012 survey results [pdf] from the Online Publishers Association. And that user base will only solidify over time: further […]
TV Advertising Influence Wanes With Age [CHART]
TV Advertising Influence Wanes With Age [CHART]Rate this post via marketingcharts.com Data from TVB’s “Media Comparisons 2012″ indicates that a plurality of respondents across all age groups believe that TV influences their purchase decisions the most. Interestingly, 18-34-year-olds are the most likely to report this (40.8%), with TV’s influence declining with age, to 36.5% of […]