Millennials Statistics & Trends

Millennials Statistics & Trends e-Strategy Trends’ continually-updated collection of Millennials research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️

How Teens Communicate [INFOGRAPHIC]

AWeber put together this infographic to illustrate how American teens communicate.

Millennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]

As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.

Socializing With Friends Online & Off by Select Demographics [CHART]

While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.

Demographics Of Consumers Who Would Buy A Brand Because Of Friends’ Likes [CHART]

Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.

US Teens’ Time Spent Online By Device [CHART]

A May study of US teens by security firm McAfee, for example, showed that teen internet users reported spending 13.5% of their online time on their smartphone.

Favorite Communication Methods Among American Teen’s Friends [CHART]

Nearly half of 13- to 17-year-old respondents said their favorite way to communicate with friends was in person.

Factors That Influence Millennials’ CPG Brand Selection [CHART]

A number of promotional tactics appear to affect Millennial shoppers’ brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012.

Americans’ Attitudes Toward Dual Incomes By Various Demographics [CHART]

Two-thirds of Americans believe it is better for both members of a household to work in paying jobs.

American Sports Site Visitors By Generation [CHART]

And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned.