![Real-Time Mobile Activities, By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwemarkete_DkxCm.gif.scaled500-150x150.gif)
Real-Time Mobile Activities, By Generation [CHART]Rate this post via emarketer.com Unsurprisingly, millennials are leading this real-time information-seeking trend. The frequent texters and savvy social networkers are using their devices to coordinate plans, find information and make decisions. It’s likely that the Gen X and Boomer generations will catch up with younger consumers, especially as smartphone […]
Mobile Finance Users By Generation [CHART]
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Mobile Finance Users By Generation [CHART]Rate this post via marketingcharts.com Consumers who engage with finance content and ads on their mobile devices (”mobile finance users”) are disproportionately young and male, and place a high value on brands, finds Millennial Media [download page] in a May 2012 study conducted in partnership with comScore. While 25-34-year-olds make […]
Weekly Shopping Chores, By Gender/Generation [CHART]
![Weekly Shopping Chores, By Gender/Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwemarkete_qogFe.gif.scaled500-150x150.gif)
Weekly Shopping Chores, By Gender/Generation [CHART]Rate this post via emarketer.com The leading source of disruption may be obvious: sales or promotions, cited by 66% of shoppers in a January 2012 Integer Group and M/A/R/C Research survey. Coupons followed at 30%, while the next most popular reason shoppers buy items they did not intend to purchase […]
Millennials & Privacy [CHART]
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Millennials & Privacy [CHART]Rate this post via marketingcharts.com Data from Euro RSCG Worldwide’s “This Digital Life” indicates that a high proportion of global consumers worry about the privacy habits of Millennials. In fact, 61% of those aged over 55 worry about the impact digital technology and social media are having on young people, with 57% […]
Worldwide Privacy Concerns, By Generation [CHART]
![Worldwide Privacy Concerns, By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_keAye.jpg.scaled500-150x150.jpg)
Worldwide Privacy Concerns, By Generation [CHART]Rate this post via marketingcharts.com The majority of consumers of all ages across the world feel that people share too much about their personal thoughts and experiences online, with 71% of those 55 and older saying a return to more privacy is needed, and 62% of 35-54-year-olds and 57% of […]
Demographics Of German Online Buyers, Q1 2011 [CHART]
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Demographics Of German Online Buyers, Q1 2011 [CHART]Rate this post via emarketer.com In March 2012, Eurostat, the statistical agency of the EU, released 2011 demographic data on online buyers. The survey found that internet users in Germany ages 25 to 34 were the most likely to have purchased online, at 79%, followed by users ages […]
How African Americans Feel About Their Mobile Phones, By Generation [CHART]
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How African Americans Feel About Their Mobile Phones, By Generation [CHART]Rate this post via emarketer.com A year-long survey by Experian Simmons that concluded at the end of November 2011 got a glimpse at some of these differences. Black mobile phone owners were more likely than their white counterparts (19.5% vs. 11.8%) and respondents in general […]
Millennial Technology Adoption [CHART]
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Millennial Technology Adoption [CHART]Rate this post via marketingcharts.com US Millennials (aged 16-34) are a heterogeneous group, displaying varying characteristics and habits that defy many casual stereotypes, including the ones hoisted on them by non-Millennials (aged 35-74), says the Boston Consulting Group (BCG) [pdf] in an April 2012 report. In fact, while Millennials see themselves in […]
Social TV Demographics [CHART]
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Social TV Demographics [CHART]Rate this post via marketingcharts.com Smartphones, tablets, and TV make good companions, according to various reports released in April 2012. Data from a GfK Knowledge Networks survey indicates that 52% of minutes spent with tablets, and the same percentage with smartphones, are shared with TV viewing. Per a Forrester Research report, 85% […]
Home Broadband User Demographics [TABLE]
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Home Broadband User Demographics [TABLE]Rate this post via pewinternet.org By 2010, while national adoption had slowed, growth in broadband adoption among African Americans jumped well above the national average, with 22% broadband adoption growth since the previous year. 12 Even with these gains, however, minorities are still less likely than whites to have home broadband […]