Millennials
e-Strategy Trends’ continually-updated collection of Millennials research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Back-to-School Shopping Spending [INFOGRAPHIC]
OnlineColleges.net created this infographic to illustrate consumer spending for the back-to-school shopping season.
Read MoreMillennials & Social Activism [INFOGRAPHIC]
This infographic illustrates the results of a TBWA Worldwide study of Millennial activism.
Read MoreAmericans (Students) Abroad [INFOGRAPHIC]
Best Colleges Online created this infographic to bring to life American students that study abroad.
Read MoreMobile Video [INFOGRAPHIC]
This infographic by Direct SAT TV illustrates the rise of mobile video.
Read MoreBarcode Scanners By Generation, Q4 2011-Q2 2012 [CHART]
Q2 saw more than 16 million mobile barcode scans via ScanLife, as more than 4 million consumers came through the ScanLife system for the first time.
Read MoreMobile App Ad Clickers By Generation [CHART]
The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smart phones as well as tablets.
Read MoreCommon Tablet Activities By Generation [CHART]
For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.
Read MoreDemographics Of American Tablet Owners [CHART]
57.3% of US tablet owners were aged over 35 in the 3-month period ending in June 2012, including almost 1 in 5 aged older than 55.
Read MoreTV & Mobile Device Use By Generation [CHART]
Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same.
Read MoreEssential Technologies For The Fun Freshman Dorm Room [CHART]
One-half (50%) of college students say a big TV is essential for the fun freshman dorm room, and 48% say price is not the most important characteristic to consider when choosing a TV for college.
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