Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.
The percentage of American adults who read books has remained relatively unchanged in the past few years.
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
How engaged with YouTube ads are millennials?
Shared experiences define what it means to be an American. The Sept. 11, 2001, terrorist attacks were such a unifying event for modern Americans.
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.