Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
US consumers spend an average of 35 hours per week watching live and timeshifted television.
US internet users are equally divided in their intentions to be plugged in or unplugged to the web while on vacation.
The latest data out from the Census Bureau gives a sense of how large the Millenial generation is.
A podcast about multiscreen behavior and 10 charts about multitainment.
Today, young adults ages 18 to 29 are less than half as likely to be white Christians as seniors age 65 and older.
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.