Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
More than 3 in 4 American adults engage in social media in some way.
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.
Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
More than half of internet users are addicted to their digital devices—and it’s most common among younger users.
Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.