Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
Generation V Statistics & Trends
e-Strategy Trends’ continually-updated collection of Generation V research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
A report from Common Sense Media offers data suggesting that teens are communicating less in-person than they used to, and more through digital means.
Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. So as marketers turn their attention to Gen V, it pays to know what they’re talking about.
More than nine in 10 kids in the US ages 4 to 11 have access to a smart speaker or voice assistant.
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
This infographic from ThoughtCo illustrates various names that have been appplied to generations, from the GI Generation to the newest.
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
In its survey of 5,001 consumers ages 16-65, Brand Keys found that just 42% of Gen Z respondents identify as ‘extremely’ or ‘very’ patriotic, as do only a slim majority (53%) of Millennials.