Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
YouTube is the most popular channel among all generations for product review videos.
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
How Teens Use Smartphones [PODCAST]Rate this post eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s […]
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
Overall tablet usage skews younger, while ereader usage trends older.