Generation V

Generation V Statistics & Trends

e-Strategy Trends’ continually-updated collection of Generation V research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Entertainment Subscriptions By Generation [CHART]

Chart: US Entertainment Subscriptions By Generation

The growth of subscription video-on-demand services has been well documented but it looks like a new milestone is in the works. Deloitte’s annual Digital Media Trends survey suggests that more consumers now subscribe to a streaming video service than to traditional TV.

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Consumer Spending By Generation [CHART]

Chart: Consumer Spending By Generation

Marketers put a lot of time, attention, and valuable marketing dollars on targeting Millennials and Gen Z. There are some arguments to be made about how warranted that effort is, given that there’s a generation that has much more money to spend: Baby Boomers, according to Epsilon’s latest report on cross-generational marketing.

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