Baby Boomers

Baby Boomers Statistics & Trends

e-Strategy Trends’ continually-updated collection of Baby Boomers research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Spanish Facebook User Demographics [CHART]

via emarketer.com In February 2012, eMarketer estimated that the number of Facebook users in Spain grew nearly 50% in 2011 to 12.8 million. This year, the site’s 14.9 million users will account for just over 85% of all social networkers and half of all internet users in the country. According to April data from social…

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Real-Time Mobile Activities, By Generation [CHART]

via emarketer.com Unsurprisingly, millennials are leading this real-time information-seeking trend. The frequent texters and savvy social networkers are using their devices to coordinate plans, find information and make decisions. It’s likely that the Gen X and Boomer generations will catch up with younger consumers, especially as smartphone penetration continues to grow among older consumers. The…

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Mobile Finance Users By Generation [CHART]

via marketingcharts.com Consumers who engage with finance content and ads on their mobile devices (”mobile finance users”) are disproportionately young and male, and place a high value on brands, finds Millennial Media [download page] in a May 2012 study conducted in partnership with comScore. While 25-34-year-olds make up only 17% of the mobile audience, they…

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Video Consumption, By Generation [CHART]

via emarketer.com For men, digital media is helping bring them closer to women in their consumption of video content. According to the Q3 2011 edition of Nielsen’s “State of the Media” report, women ages 18 to 49 watched about 10 hours more traditional television per month than men the same age, and older women watched…

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Technographics Of Romney & Obama Supporters, By Generation [CHART]

via marketingcharts.com President Barack Obama and Republican candidate Mitt Romney show varying audience patterns when comparing the composition of their website and social media visitors, finds comScore [download page] in an April 2012 report. President Obama’s website visitors skew older in general than his social media site visitors, with 57% of the former group aged…

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Weekly Shopping Chores, By Gender/Generation [CHART]

via emarketer.com The leading source of disruption may be obvious: sales or promotions, cited by 66% of shoppers in a January 2012 Integer Group and M/A/R/C Research survey. Coupons followed at 30%, while the next most popular reason shoppers buy items they did not intend to purchase beforehand provides insight into a different type of…

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Consuming Attitudes Toward Overconsumption [CHART]

via marketingcharts.com A high proportion of consumers worldwide feel they are spending too much on unnecessary items and are looking to scale back and live more simply, finds Euro RSCG Worldwide in April 2012 survey results. Young consumers (aged 18-34) in particular seem to believe that they have wasted lots of money on things they…

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Millennials & Privacy [CHART]

via marketingcharts.com Data from Euro RSCG Worldwide’s “This Digital Life” indicates that a high proportion of global consumers worry about the privacy habits of Millennials. In fact, 61% of those aged over 55 worry about the impact digital technology and social media are having on young people, with 57% of 35-54-year-olds and 53% of 18-34-year-olds…

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Worldwide Privacy Concerns, By Generation [CHART]

via marketingcharts.com The majority of consumers of all ages across the world feel that people share too much about their personal thoughts and experiences online, with 71% of those 55 and older saying a return to more privacy is needed, and 62% of 35-54-year-olds and 57% of 18-34-year-olds agreeing, according to an Euro RSCG Worldwide…

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