e-Strategy Trends’ continually-updated collection of Baby Boomers research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned.Read More
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.Read More
via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…Read More
via marketingprofs.com Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester…Read More
via marketingcharts.com 4 in 10 tablet users (defined as owners or regular users of a tablet) are between the ages of 35 and 64, per June 2012 survey results [pdf] from the Online Publishers Association. And that user base will only solidify over time: further data from the report indicates that 46% of new buyers…Read More