e-Strategy Trends’ continually-updated collection of Baby Boomers research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.Read More
And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned.Read More
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.Read More
via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…Read More