Baby Boomers

Baby Boomers Statistics & Trends

e-Strategy Trends’ continually-updated collection of Baby Boomers research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Gadget Ownership By Generation [CHART]

via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…

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