A podcast about multiscreen behavior and 10 charts about multitainment.
Today, young adults ages 18 to 29 are less than half as likely to be white Christians as seniors age 65 and older.
Some 88.4% of US adults aged 25 and older are high school graduates, and almost one-third (32.5%) have at least a Bachelor’s degree.
US adults are more likely to use print coupons than paperless discounts, a finding that is true across generations and extends to affluents.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
More than half of US likely voters who use digital video to learn about political candidates are Millennials.