Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
For the first time in the Pew Center’s surveys, more than half of Americans ages 50 or older report getting news on social media sites.
A sizable number of Millennial couples suffer from a breach of digital privacy. But instead of an anonymous hacker, the source of such transgressions comes from closer to home—each other.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Millennials participate in many aspects of the sharing economy at a greater level than older respondents.
Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.
The use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds.
Between 2011 and 2016, Q4 traditional TV viewing by 18-24-year-olds dropped by almost 10 hours a week, or by roughly 1 hour and 25 minutes per day.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.