Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.
Baby Boomers Statistics & Trends
e-Strategy Trends’ continually-updated collection of Baby Boomers research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
The number of Baby Boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.
Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
Unsurprisingly, seniors are the least likely adults to use any voice technology.
About 1 in 3 US adults (32%) reports owning a Smart Speaker as of August 2018, marking a 4% point increase from January of this year.
In 2018, eMarketer estimated 8.2 million baby boomers in the US will use a smart speaker. That’s a 28.6% increase from 2017.
This infographic from ThoughtCo illustrates various names that have been appplied to generations, from the GI Generation to the newest.
This infographic from Active Trail illustrates 13 email personalization statistics to help make your case.
In its survey of 5,001 consumers ages 16-65, Brand Keys found that just 42% of Gen Z respondents identify as ‘extremely’ or ‘very’ patriotic, as do only a slim majority (53%) of Millennials.
Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.