Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.
Roughly half of American adults with access to a digital device and who use email continue to use the the first email address they ever had. That includes 37% who not only use that address but consider it their main account, per the YouGov report.
Two-thirds of Millennials said they’d be likely to buy an item directly from a chatbot, vs. only 14% who said they would not be interested in doing so.
According to the US Department of Labor Bureau of Labor Statistics, millennial-headed households earned real money last year, averaging $65,373 (vs. $74,664 for total households)—though this leaves out the many millennials who have yet to establish households.
In the US and the UK, nearly three-quarters of Millennials said they were more likely to communicate digitally—whether via email, SMS or social media—rather than in person.
41% of respondents ages 18 to 29 having at least a somewhat positive reaction to the change, and just 14% expressing reservations.
Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
Word-of-mouth continues to be the leading way by which teens & Millennials – as well as the greater population at-large – discover new movies, TV shows or other full-length video content.