TV Activities Of Online Americans [CHART]Rate this post via emarketer.com Viacom Media Networks surveyed US internet users in January 2012 and found that many make TV watching social through on and offline means. Of respondents, 85% watched television in the same room as another person, while 61% searched for supplemental content online, 58% watched video […]
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Top Mobile Marketing Objectives [CHART]Rate this post via marketingcharts.com Mobile marketing programs and budgets are projected to increase in 2012, but 37% of businesses report that a lack of strategy inhibits their adopting mobile marketing, and 22% cite a lack of resources. Those results are according to [pdf] the “StrongMail Mobile Marketing Survey 2012,” conducted […]
Mainstream & Niche Marketing Tactics [TABLE]Rate this post via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by […]
Restaurant Marketing Channels [CHART]Rate this post via marketingcharts.com The vast majority (94%) of restaurant operators who have placed ads on TV say that the ads are either very of somewhat effective in increasing overall revenue for their restaurant, finds the National Restaurant Association (NRA) in a May 2012 survey sponsored by LivingSocial. Among operators who […]
Top Grocery Store Technologies [CHART]Rate this post via emarketer.com While online sales make up only a tiny fraction of total grocery sales, a significant subset of grocery shoppers are using online and mobile tools as part of the shopping process. Grocery shoppers are familiar with and rely on a range of technologies to help them […]
Mobile Email [INFOGRAPHIC]Rate this post via returnpath.net
How People Find Hospitality/Tourism Websites [CHART]Rate this post via emarketer.com The highest percentage of respondents, 28%, said they arrived at a website by typing in a web address. But search was a close second, at 27%. Read the rest at eMarketer.
Brand Email Actions By UK Consumers [CHART]Rate this post via emarketer.com An August 2011 survey by the Direct Marketing Association UK found that almost two-thirds of internet users in the UK would click through from a brand email they found interesting. Another 53% would save the email to refer to at a later date. Read […]
Reasons UK Consumers Unsubscribe [CHART]Rate this post via emarketer.com According to February 2012 data from Ipsos, 89% of internet users in Great Britain accessed email in the three months prior to the survey. And SkyIQ found that 66% of UK B2C marketers used email as of September 2011. In order to retain subscribers, however, marketers […]