Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular.
The majority of email subscribers tend to be inactive.
Marketers are in the process of implementing personalization strategies at their organizations.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.
The folks who make the Boomerang app looked at email closings in more than 350,000 email threads, and found that certain email closings deliver higher response rates than others.
This infographic by Campaigner illustrates tips to optimize your email open rates.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.