57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
This infographic from Business Backer lists 36 tips for practicing sound email etiquette.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.
Email marketers tend to rely on animated GIFs to get their video messages moving.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
This infographic from LinkedIn illustrates the social media platform’s advertising options.