Roughly half of American adults with access to a digital device and who use email continue to use the the first email address they ever had. That includes 37% who not only use that address but consider it their main account, per the YouGov report.
Email Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of email marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail.
Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
This infographic by The Business Backer highlights many of the dos, don’ts, and tips for using email professionally.
How often do executives submit personal rather than business emails when completing forms for content downloads?
24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.
Email campaigns built on segmented lists outperformed non-segmented lists across metrics.