Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Email marketers tend to rely on animated GIFs to get their video messages moving.
US developers at virtual reality development companies or working on VR products are interestingly more enthusiastic about the long-term future of augmented reality.
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
Companies’ top content marketing priority this is growing their SEO/organic presence.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.