Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic from WeAreTop10 illustrates how to optimize your YouTube channel for best performance.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.
B2B buyers are, in large part, willing to share their name, company and email address in exchange for content.
Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.
Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.