Despite the hype, it’s not yet clear if or when virtual reality (VR) technology will reach mass-market status. However, specialized applications are showing promise in a variety of industries.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic from SEMRush highlights the content marketing challenges outlined in a white paper collaboration with the Content Marketing Institute.
Podcast awareness and popularity are both on the rise, with a recent study suggesting that 64% of respondents ages 12 and older are familiar with the term ‘podcasting,’ up from 49% three years ago.
This infograpic by eMarketer breaks down where people listen to podcasts.
This infograpic by eMarketer breaks down the top podcast publishers, with National Public Radio and WNYC leading the list.
This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening.
30% of Smart Speaker owners have purchased an item online using their device, and about 1 in 8 (13%) have ordered food or services.
This infographic illustrates the building blocks of digital transformation, including breaking down silos, establishing strategy, optimization efforts, implementing reporting and attribution, and executing tactics.
This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.
This infographic from Brafton illustrates 12 ways to optimize your business YouTube Channel for better visibility.