Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.
This infographic by Campaigner illustrates tips to optimize your email open rates.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
For most American mothers, brand loyalty is all about quality and consistency.
This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.
Almost two-thirds of B2B marketers at enterprise-level organizations utilize buyer personas in the planning of demand generation programs and activities.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Saying the word ‘you’ just once in the first 5 seconds of a YouTube video can increase overall views by 66%.
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.