This infographic from DCI highlights statistics that illustrate the appeal of influencer marketing.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Some 68% of B2B marketers are testing out personalization of content or offers, perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents is the type of content that targets are engaging with, though many are also trying out personalization by job function and title.
Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romances, while many men often watch Musicals and Romance movies.
This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
More than one-third (34.7%) of respondents with pay-TV service saying they access their providers’ TV Everywhere offering.
This infographic by Filmora.io illustrates insights into how to build followers to a YouTube channel.
This infographic from Orbit Media is based on the results of a survey of 1000 business bloggers and illustrates the ROI of B2B blogging.
Branded content headlines between 90 and 99 characters achieved a clickthrough rate (CTR) of 0.43%, higher than headlines with fewer characters.
This infographic from Scribewise illustrates the B2B technology buying cycle.