Delivering personalized content is the most challenging barrier to marketing automation success, though the integration of all marketing systems is a close second. Despite the difficulties marketers are having delivering personalized content, the vast majority say that content personalization driven by marketing automation is in fact improving.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
‘Social’ is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million businesses around the world during Q1. The analysis revealed that ‘social’ was the leading topic of the 346 topics monitored related to marketing.
This animated inforgraphic from Salesforce illustrates the concepts behind these two prevelant marketing buzzwords.
Long-form video is spreading across social media. With the launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day.
This infographic from Digital Marketing Philippines illustrates the steps to follow to identify and reach your target audience online.
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
This infographic from LinkedIn is based on data from the “Content Marketing: Unlocking Sales & Marketing Performance” report that highlights the misalignments between marketing and sales teams in organizations.
This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts.
Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen’s 2018 Connectivity Report: telling the right story with their data.
This infographic from J&R illustrates seven ways small businesses can generate leads with content marketing.