86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
YouTube is the most popular channel among all generations for product review videos.
Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Email marketers tend to rely on animated GIFs to get their video messages moving.
US developers at virtual reality development companies or working on VR products are interestingly more enthusiastic about the long-term future of augmented reality.
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.