Despite the growing use of second- and third-screen devices, TVs remain the dominant way that people get their video fix.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Although only 19% of brand tweets are published on weekends, these tweets show engagement rates that are 17% higher than weekdays, according to a June 2012 Buddy Media report.
The average screen resolution used worldwide increased last month for the first time in years.
Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.
According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.
The link between social media and loyalty seems to be on the minds of many, but user behavior on social networks is still misunderstood.
Facebook Timeline’s Effect On Content Engagement [CHART]Rate this post via emarketer.com Since late 2011, Facebook has been gradually rolling out its Timeline interface, which puts greater focus on media activity compared with the previous iteration of the Facebook newsfeed. The experiment thus far seems to be successful. According to a report from Simply Measured, as […]
Most Important Brand Info Delivered Via Social Media [CHART]Rate this post via emarketer.com Although respondents most often connected to a brand on a social network to find out news about products, one-to-one customer service was also of significant importance to consumers. Almost one-third linked up with a brand to gain access to a customer service […]
Travel Marketing Budget Changes [CHART]Rate this post via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer.
Content Marketing Challenges, 2011 & 2012 [CHART]Rate this post via emarketer.com Time constraints are emerging as the biggest difficulty marketers face in content curation. Three-quarters of respondents did not have enough time to devote to the process, an understandable situation given that more than half of marketers said they were manually hunting for appropriate content […]