Nearly one-fourth (23%) of customers view paid content via gaming consoles, compared with those who view paid content via handheld devices (29%).
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Creating Shareable Content [PRESENTATION]Rate this post Sharaholic’s Janet Aronica offers four tips for creating shareable content. Read the rest at Sharaholic.
Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world.
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.
More than a third of tablet users in New York played games on their tablets (33.7%) every day, compared to less than a tenth in Japan (9.1%).