Statista created this infographic to illustrate the demise of the Encyclopedia Britannica at the hands of Wikipedia.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Eyetracking heatmaps from a 2007 study on banner blindness by usability expert Jakob Nielsen.
Customers are drawn to branded customer communities by their content and that content’s relevance to them.
EyeTrackShop examined where the visual focus falls on H&M bikini ads for men vs. women in these heatmaps.
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
Each day, one billion names are Googled.
There were 350 million online video watchers in China as of June 2012. That’s 40 million more people than the total population of the US last year.
Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.
84% of US consumers felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.