Content Marketing
Digital Marketing Budget Mix In 2012 [CHART]
Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation and management (11.6%).
Read MoreProduct Videos As Online Shopping Aids, March 2013 [CHART]
57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product.
Read MoreProduct Videos As Online Shopping Aids, March 2013 [CHART]
57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product.
Read MoreFailure Of B2B Companies To Use Autoresponders, March 2013 [TABLE]
Only 24% of leading B2B companies use immediate autoresponders for their marketing automation programs.
Read MoreFailure Of B2B Companies To Use Autoresponders, March 2013 [TABLE]
Only 24% of leading B2B companies use immediate autoresponders for their marketing automation programs.
Read MoreEffectiveness Of Small Business Technology Tools, March 2013 [CHART]
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.
Read MoreEffectiveness Of Small Business Technology Tools, March 2013 [CHART]
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.
Read MoreUS Digital Game Revenues, January 2012 & January 2013 [CHART]
SuperData pegged the digital games market at $960 million at the beginning of this year, up from $691 million in January 2012.
Read MoreInstagram Users By Gender, Race & Generation, December 2012 [TABLE]
Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall.
Read MoreReach & Engagement Of Brand Videos On Facebook, March 2013 [CHART]
Facebook videos edged YouTube links in organic reach (10.3% vs. 8.9%), and performed far better in viral reach (2.2% vs. 0.2%).
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