Content Marketing
Content Sharing Trends, April 2013 [TABLE]
The types of content that people share may be driven more by ego than anything else.
Read MorePrimary Uses Of Hashtags, April 2013 [CHART]
Hashtags are used primarily to communicate personal ideas and feelings (40.7%) and to search or follow categories and brands of personal interest (34.1%).
Read MoreWhere People Consume Text & Video Content, March 2013 [CHART]
Regardless of device, consumption of videos takes place most often in the home and users are both more relaxed and explorative while at home.
Read MoreGoogle Universal Search Results By Content Type, 2012 [CHART]
A new study show the visibility of Google Shopping in Google’s Universal Search results dropped significantly after the search engine implemented a new paid inclusion model.
Read MoreGoogle's Universal Search [INFOGRAPHIC]
This infographic from Search Metrics illustrates their study of Google’s Universal Search results.
Read MoreNews Consumption Time By Device, March 2013 [CHART]
TV is still the primary device for news consumption, at 42% of respondents’ time, compared to 29% for laptops, 18% for smartphones, and 10% for tablets.
Read MoreAmericans Most Valuable Household Services By Generation, March 2013 [TABLE]
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services.
Read MoreVideo Consumption By Platform & Generation, Q4 2012 [TABLE]
In Q4 2012, seniors averaged 220 hours and 55 minutes per month watching traditional TV.
Read MoreMost Difficult Social Media Marketing Tactics, February 2013 [TABLE]
The top three most effective social marketing tactics were also the most difficult tactics to execute.
Read MoreMost Effective Social Media Marketing Tactics, February 2013 [TABLE]
To best achieve social objectives, the greatest percentage of B2B & B2C marketers cited creating articles and blog post content.
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