Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.
More than a third of tablet users in New York played games on their tablets (33.7%) every day, compared to less than a tenth in Japan (9.1%).
36% of US news consumers (who have consumed any news in the past month) said they had used social media and blogs as a news source in the week prior to a Reuters Institute survey conducted in April and released in July 2012.
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.
Keeping up with the latest content was the most popular reason, cited by 43.5% of moms, 44.4% of other women and 30.7% of males.