Content Marketing
North American B2B Marketers Who Use Content Marketing, August 2012 [CHART]
More than nine out of 10 B2B marketers in North America used content marketing.
Read MoreFrequency Of Online Video Viewing Away From YouTube, March 2013 [CHART]
Thirty-seven percent said they rarely watched on a site other than YouTube—11% said they never did.
Read MoreFrequency Of YouTube Visits, March 2013 [CHART]
The vast majority of US internet users (about 60%) visited YouTube at least once a week in March 2013.
Read MoreChannel ROI Ratings, April 2013 [CHART]
75% of global marketers (primarily from the UK) rate SEO as “excellent” (32%) or “good” (43%) in terms of return on investment.
Read MoreOnline Viewership For Broadcast TV, March 2013 [TABLE]
Connected viewers watched live broadcast video 2.5 times longer than video on demand (VOD), while 77% of time spent watching mobile video was with content longer than 10 minutes, such as movies, sporting events, and TV shows.
Read MoreB2B Marketing Budgets [INFOGRAPHIC]
This infographic by Ambassador illustrates how B2B marketers are spending in 2013.
Read MoreAmericans' Daily Media Consumption, 2012 vs 2013 [CHART]
Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device.
Read MoreHow Brands Foster Consumer Connectedness, April 2013 [CHART]
Asked what the brands they follow on social media do to make them want to stay connected to them, 70% said brands send them coupons for product discounts or free products.
Read MoreMobile Device Use By Activity & Device Size, February 2013 [CHART]
While small (5%) and full-size (13%) tablets accounted for less than 20% of active smart device users around the world, they represented 29% of time spent playing gaming applications on such devices in February 2013.
Read More