42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
Content Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of content marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
BuzzSumo’s research is based on an analysis of 10 million articles shared on LinkedIn. The following chart shows the top starting phrases for the headlines of the most shared articles on LinkedIn.
In BuzzSumo’s survey of 100 million headlines, the three word phrases or trigrams that gained the most Facebook engagements (likes, shares, comments) were Will Make You, This Is Why, and Can We Guess. See the chart that includes the rest.
The top marketing priority for the coming year is actually converting contacts and leads to customers, cited by 70% of respondents.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
This infographic from WeAreTop10 illustrates how to optimize your YouTube channel for best performance.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.
B2B buyers are, in large part, willing to share their name, company and email address in exchange for content.