Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.
Advertising Statistics & Trends
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More than twice as many respondents said they rely on their editorial team for the production of native ads vs. their own native ad studio.
How engaged with YouTube ads are millennials?
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.