Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Eighty-six percent of businesses use social media advertising, while 80% use display advertising in the form of banner, image, or text advertisements that appear on websites.
This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system.
Is mobile gaming a relaxing pastime? Nearly 40% of players think so, which is good news for mobile ad buyers, because many gamers say they tend to be more receptive to ads when they’re in a relaxed mood.
88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago.
Most small business owners are self-taught when it comes to marketing and promoting their businesses. And while most do some form of marketing for their businesses, fewer than half consider themselves marketing savvy.
This infographic from DPFOC illustrates the critical aspects of conversion rate optimization.
This infographic from Teach To Fish Digital illustrates the Google AdWords Quality Score and the cost per click calculations.
Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.