59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
This infographic by Meltwater illustrates the many duties and roles of a social media manager.
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
More than a quarter of US internet users will block ads this year.
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
Virtually all programmatic decision-makers are concerned about fake news in programmatic advertising, reports BrightRoll.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.