This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
This heatmap tracks what viewers of this German billboard focus on.
For most American mothers, brand loyalty is all about quality and consistency.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.