Advertising
Ads On HDTV, Q2 2010-Q2 2012 [CHART]
1 in 4 TV ads delivered in Q2 2012 in the US and Canada were aired in HD, representing a new high from the previous peak of 23% in Q4 2011.
Read MoreGoogle Search Engine Results Eyetracking [HEATMAP]
This heatmap of Google search engine results show where people focus their attention on a typical set of search results.
Read MoreUS Mobile Facebook Users, 2010-2014 [CHART]
Nearly 70 million people will access Facebook from their phones each month this year, or 85.4% of the overall mobile social networking population.
Read MoreOnline Article Consumption & Banner Blindness [HEATMAPS]
Eyetracking heatmaps from a 2007 study on banner blindness by usability expert Jakob Nielsen.
Read MoreMobile App Ad Clickers By Generation [CHART]
The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smart phones as well as tablets.
Read MoreVideo Ad Completion Rates By Video Length, Q1 2011-Q2 2012 [CHART]
Digital video ad views continued to grow at a faster pace than video ad views in Q2 (68% vs. 10% year-over-year), per a FreeWheel study released in August 2012.
Read MoreSunsilk Print Ad Eye Tracking [HEATMAP]
Eyetracking heatmaps that overlay these Sunsilk print ads demonstrate that the viewers’ attention focuses on the eyes of the woman in the ad.
Read MoreSocial TV Penetration [INFOGRAPHIC]
Large majorities approaching 90% now use their mobile devices while watching conventional television.
Read MoreTotal Indonesian Ad Spending, 2010-2016 [CHART]
eMarketer forecasts that total Indonesian media ad spending in the country will increase 20% in 2012 to $8.61 billion.
Read MoreUS TV Ad Spending Growth [CHART]
TV ad spending growth rates in the US are outpacing the aggregate of all media.
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