Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
This heatmap tracks what viewers of this German billboard focus on.
For most American mothers, brand loyalty is all about quality and consistency.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.