Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Data breaches are proliferating at a time when marketers are becoming increasingly reliant on user data, and this has left many CMOs in agony.
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.
According to eMarketer, US digital video ad spend will grow from $17.9 billion in 2018 to $29.6 billion by 2022.
This infographic from LinkedIn highlights statistics that make the case for using emotion in your video ads.
In a June survey of 82 senior marketing executives worldwide conducted by The CMO Club and Thunder, 78% of respondents said it is inexcusable for consumers to keep receiving ads for products they already bought.
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Eighty-six percent of businesses use social media advertising, while 80% use display advertising in the form of banner, image, or text advertisements that appear on websites.