This infographic from Digital Ready illustrates the latest trends in digital marketing and offers insights into the state of the ever-changing online marketing landscape.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
3 in 4 people in the US believe that traditional gender roles have changed. They don’t believe in stereotypes such as a woman’s primary role being the caretaker of the home or a man’s primary role as being the breadwinner.
There are few things more frustrating for cord-cutters than getting home from a long day’s work and queuing up their favorite show online as they kick back on the couch, only to realize they can’t watch in peace and harmony because the video won’t load correctly.
A number of publishers first focused on automating the writing process, with bots creating stories based on structured data such as box scores and financial reports.
Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).
Ads that are humorous and from trustworthy brands are most likely to be considered enjoyable and memorable, Clutch has found in a survey of 1,030 US adults. Relevant and informative creative also resonates, per respondents, who said that ads that don’t inform are their most disliked.
Ads.txt has emerged as a trend within programmatic advertising over the past year, so you better get used to it.
Smartphones have grown to represent half of all paid search clicks during Q4 2017. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.
According to a January 2018 survey of influencers worldwide from Zine, 52% of respondents said they labeled their content as sponsored. But the role of marketers in encouraging (or discouraging) disclosure is strong.