How People Talk Online About TV Ads [CHART]Rate this post via emarketer.com Those on smartphones were also significantly more likely to use their device, as opposed to either tablets or PCs, to discuss television ads. Smartphone users preferred to talk about ads via texts, emails and IMs. Tablet users were partial to using social networks […]
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Canadian Mobile Ad Spending, 2010-2016 [CHART]Rate this post via emarketer.com In 2011, mobile ad spending in Canada reached a relatively paltry US$80 million, according to eMarketer estimates, but that figure is expected to balloon past $777 million in the next four years, as “mobile-first” strategies begin to dominate marketers’ efforts. Read the rest at eMarketer.
Video Ads: TV vs. Digital [CHART]Rate this post via marketingcharts.com Recent research from Ooyala suggests that there is potential for publishers to increase their video ad loads, and a new study [download page] released in June 2012 by comScore shows that, indeed, online video lags traditional TV in ad loads by a considerable amount. According […]
2011 Global Mobile Advertising Spend By Region [CHART]Rate this post via marketingcharts.com Global mobile advertising spend reached $5.3 billion in 2011, according to a joint report from the IAB Mobile Marketing Center of Excellence in the US, IAB Europe, and IHS Screen Digest. Search accounted for the largest portion of mobile ad spending, at 62%, […]
Influence Of Facebook Impressions On Purchases By Generation [CHART]Rate this post via marketingcharts.com Facebook impressions don’t actually make much of an impression on users, according to a Reuters and Ipsos poll released in June 2012. Only 1 in 5 American Facebook users say they have ever bought a product or service due to advertising or […]
Top 12 Mobile Strategies [CHART]Rate this post via marketingcharts.com Data from the “2012 Digital Marketing Optimization Survey” indicates that more marketers will be focusing on mobile optimized websites than mobile applications as part of their mobile strategies this year. 42% chose the former as one of their top 3 strategies, compared to 34% who chose […]
Mobile Ad Effectiveness By Device [CHART]Rate this post via marketingcharts.com Rather than build one-size-fits-all creative, mobile advertisers should take advantage of the unique features presented by different device screen sizes, suggests Jumptap in its June 2012 MobileSTAT report. Analyzing click-through rates (CTRs) across a variety of mobile devices, the report reveals that although tablets generally […]
Travel Marketing Budget Changes [CHART]Rate this post via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer.
Mobile Ad Use By Device, Q1 2011 & Q1 2012 [CHART]Rate this post via emarketer.com According to a Mobile Mix report by mobile advertising and data platform provider Millennial Media, in Q1 2012, 73% of mobile impressions served by Millennial Media were delivered on smartphones, trailed by nonphone connected devices at 20% and feature phones […]