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Advertising Statistics & Trends

Advertising Trends & Statisticse-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️

Factors That Earn Attention To Mobile Ads [CHART]

Roughly one-third of smartphone and tablet users say they would be more likely to pay attention to an ad on their device if the ad’s topic was relevant to them.

Local vs. National Canadian Ad Spending By Channel, 2011 & 2016 [CHART]

Borrell estimates that national spending will decline by 12.9% from 2011 to 2016, with the biggest drops in network TV and directory spending at 41.9% and 41.4%, respectively.

Ad Spending Growth Rates In The UK By Category [TABLE]

Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.

Contextually Relevant Video Ads’ Effect On Women’s Attention [CHART]

Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.

Women’s Attitudes Toward Contextually Relevant Video Ads

Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).

US Search Ad Spending Growth, Q1 2010-Q2 2012

US paid search spending grew 15.5% year-over-year in Q2, representing a slowdown from Q1’s 30.3% growth rate, per a June report from IgnitionOne.

Channel Integration [CHART]

Roughly half of the company respondents said that their email and website efforts are very well integrated, but far fewer could say the same about mobile messaging (16%), mobile apps (14%), or the mobile web (13%).

Top 15 Facebook Ad Targeting Options [CHART]

According to Social Fresh, the most common targeting criterion has been age, used either, always or often by 55% of US respondents to a March 2012 survey.