Advertising
Lead Generating Digital Channels [CHART]
Search-engine optimization (SEO) is the digital marketing channel with the biggest impact on lead generation for both B2B and B2C companies.
Read MoreVisibility Of Display Ads In First Half Of 2012 [CHART]
49.9% of directly placed ads stayed in-view for at least 1 second in H2.
Read MoreExclusive Social Media Content For Magazine Subscribers [CHART]
Many young magazine readers who use social media see potential for Facebook and Twitter exclusives from the magazines they read.
Read MoreScannable Codes In Top 100 Magazines, January 2011-June 2012 [CHART]
The total number of action codes in the top 100 US magazines by circulation increased to a new peak of 2200 in Q2 2012, ahead of the 2011 holiday season’s 1899 codes.
Read MoreMagazine Ads With Scannable Codes, March 2011-June 2012 [CHART]
Magazine advertisers’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, grew to new heights again in Q2 2012.
Read MoreTypes Of Videos Watched By eShoppers While Apparel Shopping [CHART]
Four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.
Read MoreShift In Luxury Ad Dollars From TV To Online Video [CHART]
Luxury brands plan to ramp up spending on online video and rich media at the expense of traditional media.
Read MoreMobile Moms & Back-To-School Shopping [INFOGRAPHIC]
The Interactive Advertising Bureau and Meredith’s Parents Network released a joint study called “Moms Go Back-To-School with Mobile.”
Read MoreState Of Digital Marketing 2012 [INFOGRAPHIC]
This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.
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