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Home » Advertising Statistics & Trends [FEED]

Advertising Statistics & Trends

Advertising Trends & Statisticse-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️

Factors That Earn Attention To Mobile Ads [CHART]

Roughly one-third of smartphone and tablet users say they would be more likely to pay attention to an ad on their device if the ad’s topic was relevant to them.

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July 6, 2012 By David Erickson
Filed Under: Advertising, Mobile Advertising, Mobile Behavior, Mobile Marketing, Online Behavior, Video Advertising, Video Marketing Tagged With: Chart, Statistics

Local vs. National Canadian Ad Spending By Channel, 2011 & 2016 [CHART]

Borrell estimates that national spending will decline by 12.9% from 2011 to 2016, with the biggest drops in network TV and directory spending at 41.9% and 41.4%, respectively.

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July 5, 2012 By David Erickson
Filed Under: Ad Spending, Advertising, Display Advertising, Internet Advertising, Newspaper Advertising, Outdoor Advertising, Radio Advertising, Television Advertising Tagged With: Canada, Chart, Direct Mail, Directories, North America, Statistics

Canadian Ad Spending, 2010-2016 [CHART]

eMarketer estimates total ad spending in Canada will reach $13.51 billion in 2012, for growth of 5.8% over 2011.

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July 5, 2012 By David Erickson
Filed Under: Ad Spending, Advertising Tagged With: Canada, Chart, North America, Statistics

Mobile Marketing Tactics Worldwide [CHART]

Mobile websites and apps are currently the most widely adopted mobile marketing tactics, used by 46% and 45% of marketers, respectively.

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July 5, 2012 By David Erickson
Filed Under: Advertising, Email Marketing, Location-Based Services, Mobile Advertising, Mobile Marketing Tagged With: Chart, LBS, Local Internet Marketing, Mobile Apps, Mobile Email, Mobile Websites, Statistics, Text Message Marketing

Ad Spending Growth Rates In The UK By Category [TABLE]

Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.

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July 5, 2012 By David Erickson
Filed Under: Ad Spending, Advertising, B2B Marketing, Display Advertising, International, Internet Advertising, Magazine Advertising, Newspaper Advertising, Outdoor Advertising, Radio Advertising, Television Advertising Tagged With: B2B, Magazines, Newspapers, Radio, Statistics, Table, Television, Trade Magazine Advertising, Trade Magazines, United Kingdom

Contextually Relevant Video Ads’ Effect On Women’s Attention [CHART]

Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.

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July 4, 2012 By David Erickson
Filed Under: Advertising, Consumer Attitudes, Content Marketing, Media Consumption, Online Behavior, Video Advertising, Video Marketing Tagged With: Chart, Gender, Statistics, Women

Women’s Attitudes Toward Contextually Relevant Video Ads

Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).

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July 3, 2012 By David Erickson
Filed Under: Advertising, Consumer Attitudes, Online Behavior, Video Advertising, Video Marketing Tagged With: Brand Marketing, Chart, Gender, Statistics, Women

US Search Ad Spending Growth, Q1 2010-Q2 2012

US paid search spending grew 15.5% year-over-year in Q2, representing a slowdown from Q1’s 30.3% growth rate, per a June report from IgnitionOne.

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July 2, 2012 By David Erickson
Filed Under: Advertising, Search Engine Advertising, Search Engine Marketing Tagged With: Chart, Statistics

Channel Integration [CHART]

Roughly half of the company respondents said that their email and website efforts are very well integrated, but far fewer could say the same about mobile messaging (16%), mobile apps (14%), or the mobile web (13%).

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July 2, 2012 By David Erickson
Filed Under: Advertising, Display Advertising, Email Marketing, Mobile Marketing, Multichannel Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing Tagged With: Affiliate Marketing, Chart, Mobile, Mobile Apps, Mobile Websites, SMS, Social Media, Statistics, Text Message Marketing

Top 15 Facebook Ad Targeting Options [CHART]

According to Social Fresh, the most common targeting criterion has been age, used either, always or often by 55% of US respondents to a March 2012 survey.

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June 27, 2012 By David Erickson
Filed Under: Advertising, Social Media Marketing Tagged With: Chart, Facebook, Facebook Advertising, Social Fresh, Social Media Advertiising, Statistics, Survey

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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