Advertising
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Difficulty & Effectiveness Of Conversion Tactics [CHART]
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
Read MoreFactors That Influence Brand Buying Decisions By Gender [CHART]
While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.
Read MoreGlobal Ad Spending By Media Type [CHART]
Global online ad spending grew 12.1% in Q1 2012, per new figures released from Nielsen’s AdView Pulse report.
Read MoreDigital Tactics & Services, 2009 & 2012 [TABLE]
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.
Read MorePercent Of Marketing Spending Allocated To Social & Digital Media [CHART]
Digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget on digital and social media in 2012.
Read MorePercent Of Traditional Advertising Budget Shifted To Digital [CHART]
The survey found that 57% of respondents said that 30% or more of their budget had shifted from traditional media to digital over the past three years.
Read MoreWhy Video Ads Grab Mobile Users’ Attention [CHART]
42.9% say they are more likely to focus on ads in video format on a Smartphone or tablet.
Read MoreMarketers’ Facebook Advertising Objectives [CHART]
45.9% ranked building awareness and sentiment for their brand as their most important goal.
Read MoreGlobal Paid Search Growth [CHART]
Global paid search spend rose 17% year-over-year and 5% quarter-over-quarter in Q2, details Covario in a July 2012 report covering its clients, who are primarily high-tech and consumer electronics firms.
Read MoreUS Online Ad Spending By Industry, 2011-2016 [CHART]
While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.
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