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Advertising Statistics & Trends

e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Advertiser vs. Publisher Support For Connected TV, 2010-2012 [CHART]

Advertiser vs. Publisher Support For Connected TV, 2010-2012 [CHART]Rate this post via emarketer.com The growing consumer appeal of connected TVs is one force in favor of integration between online video and TV advertising. It’s also why 28% of brand advertisers and agencies in North America expected to buy ads on that platform in 2012, up […]

TV vs. Online Video Ad Spending Growth, 2010-2016 [CHART]

TV vs. Online Video Ad Spending Growth, 2010-2016 [CHART]Rate this post via emarketer.com Someday, online video will almost certainly become so disruptive that TV advertising will have to integrate with it. Several forces are in play that will likely fuel that eventual fusion, most notably the availability of high-quality video content and associated advertising across […]

2011 Online Ad Revenue by Format [CHART]

2011 Online Ad Revenue by Format [CHART]Rate this post via marketingcharts.com Search remained the top advertising format by revenue share in 2011, a position it has held since 2006. Search accounted for 46.5% of revenues, up almost 4% from 44.7% in 2010. In dollar terms, search revenues reached $14.8 billion, representing an increase of close […]

Online Ad Revenues, 1996-2012 [CHART]

Online Ad Revenues, 1996-2012 [CHART]Rate this post via marketingcharts.com Online advertising revenues continue to climb upwards, according to June 2012 figures from the IAB and PricewaterhouseCoopers (PwC). Revenues in Q1 set a new peak of $8.4 billion, representing a 15% increase from Q1 2011’s $7.3 billion. Despite this solid growth rate, it actually represents a […]

Mobile Click-Through Rates By Device [CHART]

Mobile Click-Through Rates By Device [CHART]Rate this post via emarketer.com The study examined the CTRs earned by eight mobile devices, the largest being the Samsung Galaxy Tab (10.1 inches), and the smallest being the Sony Xperia Mini (2.5 inches). The Kindle Fire, with a middle-of-the-pack, 7-inch screen, had the highest CTR—1.02%. The iPad, with a […]

Facebook Ad Relevance [CHART]

Facebook Ad Relevance [CHART]Rate this post via emarketer.com Perhaps better targeted, more relevant ads will improve Facebook users’ perceptions and their willingness to engage with Facebook ad content in the future. According to AYTM Market Research, as of May, less than half of surveyed Facebook users believed Facebook ads were very or somewhat relevant to […]

Online Video Advertising Effectiveness [CHART]

Online Video Advertising Effectiveness [CHART]Rate this post via marketingcharts.com Digital video advertising can be equally or more effective than TV, say 64% of advertisers responding to a BrightRoll survey released in June 2012. An even greater proportion see digital video as equally or more effective than display (87%) and social media (69%). Digital video’s effectiveness […]

Newspaper Ad Revenue, Q1 2010 – Q1 2012 [CHART]

Newspaper Ad Revenue, Q1 2010 – Q1 2012 [CHART]Rate this post via marketingcharts.com US newspaper ad revenues continue to decline, according to the latest figures from the Newspaper Association of America. In Q1, total expenditures stood at $5.18 billion, down 6.86% from $5.56 billion a year earlier. Online revenues grew by just 1%, to $816 […]

Campaign Goals For Finance Mobile Ads [CHART]

Campaign Goals For Finance Mobile Ads [CHART]Rate this post via emarketer.com Advertisers said they were centering mobile finance campaigns on lead generation and registering potential customers; 70% of respondents named that as their top goal. Maintaining a market presence was a distant second at 16%. Those goals differed substantially from those of advertisers overall, which […]

Cluttered Pages Kill Impressions [CHART]

Cluttered Pages Kill Impressions [CHART]Rate this post via marketingvox.com “Messy webpages create a chaotic experience that’s frustrating for everyone involved, including readers, publishers and advertisers,” according to digital publisher SAY Media, which joined IPG Media Lab to find out how webpage chaos affects impressions.Their conclusion is that “Clutter is killing digital media,” as Troy Young, […]