Expected ROI From National Marketing Campaigns [CHART]Rate this post via emarketer.com Though brands might allocate less to local advertising—and many may not bother tracking—they still expect those dollars to do more: 37% expected their local ROI to be higher than their national, and 44% expected similar ROI from both. Only 19% expected their national marketing […]
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
National Brands That Use ROI For National vs. Local Ad Campaigns [CHART]Rate this post via emarketer.com easuring brand impact locally remains a challenge: 25% of advertisers in North America reported an inability to track ROI at the local level. Though the majority were able to track their local efforts, 58% of national brands nonetheless neglected […]
Leading Spot Radio Ad Growth Categories, Q1 2012 [TABLE]Rate this post via marketingcharts.com Radio posted its third consecutive Q1 increase in 2012 with a 1% rise to $3.814B. Surges in Digital (+10%) and Network (+8%) and a significant increase in Off-Air (+3%) combined with a stable Spot sector, led to the positive results, according to […]
Global Social Video Ad Views, Q1 2011-Q1 2012 [CHART]Rate this post via emarketer.com According to data released in April from social video measurement firm Visible Measures, views of social video ads served to English-speaking audiences increased to almost 1.33 billion in Q1 of this year, a 78% rise over Q4 2011. The measurement company noted […]
Facebook Advertiser Goals [CHART]Rate this post via emarketer.com there’s a discrepancy between marketer intent and user interest—according to a March 2012 poll by social media education company Social Fresh, 61% of US Facebook advertisers used ads for awareness purposes. Yet a hefty 44% expected them to generate conversions. Read the rest at eMarketer.
Facebook Ad Click Frequency [CHART]Rate this post via emarketer.com Facebook users are disinclined to spend much time with Facebook ads. According to a May 2012 poll by the Associated Press (AP) and CNBC, 83% of Facebook users in the US hardly ever or never clicked on online ads or sponsored content when using Facebook. Read […]
Mainstream & Niche Marketing Tactics [TABLE]Rate this post via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by […]
Facebook vs. Google [INFOGRAPHIC]Rate this post via dailyinfographic.com
US Facebook Ad Performance Metrics by Gender, 2011 [CHART]Rate this post via emarketer.com In the US, in almost every instance, costs per click and CPMs were higher for both genders than worldwide rates in each quarter of 2011, and clickthrough rates tended to be higher too. Similar to worldwide behaviors, differences between the clicking rates […]
Global Facebook Ad Performance Metrics by Gender, Q1 2011-Q2 2012 [CHART]Rate this post via emarketer.com Worldwide, AdParlor found that the average clickthrough rate for men on Facebook ads was 0.066% in Q1 of this year and 0.048% in Q2. Women, by contrast, clicked at rates of 0.073% in Q1 and 0.063% in Q2—differences of 10.6% […]