Marketers Attitudes Toward Online Video Ads vs TV Ads [CHART]Rate this post via emarketer.com In Q1 2012, when asked how they viewed online video ads vs. TV ads, 62% told DIGIDAY and Adap.TV they viewed online video as a direct complement to TV, while only 10% said it was a replacement for TV. The number […]
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Mobile Ad Clickthrough Rates By Device, Q1 2012 [CHART]Rate this post via emarketer.com Ad clickthrough rates were slightly higher on mobile phones with full browsers than on either tablets or PCs. Read the rest at eMarketer.
US Mobile Search Spending By Device, Q1 2012 [CHART]Rate this post via emarketer.com Search advertising continued its strong worldwide growth in Q1 2012, according to research from digital marketing solution provider IgnitionOne. The company found that global search ad spending grew 30% year over year, double the growth rate of Q1 2011. The figure was […]
Global Mobile Media Growth, 2011-2012 [CHART]Rate this post via marketingcharts.com Global mobile media revenues are projected to reach almost $150 billion this year, representing a 17% rise from $128 billion in 2011, says Strategy Analytics in an April 2012 report. Advertising revenue will grow faster than consumer spend (85.4% vs. 13.4%), meaning that advertiser spend […]
Top 10 Video Sites By Ad Views [CHART]Rate this post via marketingcharts.com Americans viewed almost 8.4 billion video ads in March 2012, representing a new peak, up 11.7% from roughly 7.5 billion in February, and a dramatic increase of 50.6% from 5.6 billion in January, according to April 2012 comScore VideoMetrix data. Hulu generated the […]
Funding The News [INFOGRAPHIC]Rate this post via awesome.good.is
Japanese Ad Spending [CHART]Rate this post via emarketer.com via emarketer.com In a year when Japan suffered a catastrophic earthquake, tsunami and nuclear crisis, total ad spending dropped by 2.3%, according to a February 2012 report from Dentsu, the largest ad agency in the country. The decrease was slightly worse than the one in 2010, but […]
Click-Through Rates By Region [CHART]Rate this post via marketingcharts.com Facebook ad engagement rates in the top 5 markets measured by TBG Digital (Canada, France, Germany, the UK, and the US) fell by an average of 6% quarter-over-quarter in Q1, finds TBG in an April 2012 report. This comes after an 18% increase from Q1 to […]
Hispanic Advertising Spending By Media [CHART]Rate this post via marketingcharts.com US advertiser spending in almost all traditional mediums targeted at Hispanic audiences (Spanish advertising mediums) grew between 2010 and 2011, reflecting the potential of this young and growing market, which is forecast to reach $1.5 trillion in buying power by 2015, according to [download page] […]
Video Ad Landing Page Behavior [CHART]Rate this post via marketingcharts.com Users who watch an online video ad show greater interest in brand pages than those who arrive at the page by click, making completion rates a better success metric than click-through rates (CTR), says Vindico in an April 2011 report. Based on an analysis of […]