2011 US Ad Spending vs. Consumer Time Spent, By Media [CHART]Rate this post via imediaconnection.com Mobile devices are replacing the time we spend on our desktops and with every other media from print to TV. And yet there is a huge chasm when it comes to ad spending. Unfortunately for those of us in the […]
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
US Ad Spending Forecast To Grow 2.2% in 2012 [CHART]Rate this post via marketingcharts.com US advertising revenues (excluding Political and Olympics – P&O) grew 1.6% in Q4 2011 and 3.1% for the full year to reach $171.7 billion, according to May 2011 figures from MagnaGlobal. Including P&O into the equation, the company reports a more […]
Reach Comparison: TV & Online Video Ads vs. Only TV Ads [CHART]Rate this post via emarketer.com Measuring and marrying TV and online video has benefits in terms of reach, as well, according to a September 2011 study by video ad network YuMe and Nielsen. The study found that with TV ads only, campaigns had 50% […]
Video Marketing For Brand Engagement [CHART]Rate this post via emarketer.com When surveyed this year, 73% of respondents said brand engagement was their primary video campaign metric. This was up from 68% in 2011 and just 18% in 2010. Brand lift and clickthroughs were still being talked about, but seem to be less essential in determining […]
Marketers Attitudes Toward Online Video Ads vs TV Ads [CHART]Rate this post via emarketer.com In Q1 2012, when asked how they viewed online video ads vs. TV ads, 62% told DIGIDAY and Adap.TV they viewed online video as a direct complement to TV, while only 10% said it was a replacement for TV. The number […]
Mobile Ad Clickthrough Rates By Device, Q1 2012 [CHART]Rate this post via emarketer.com Ad clickthrough rates were slightly higher on mobile phones with full browsers than on either tablets or PCs. Read the rest at eMarketer.
US Mobile Search Spending By Device, Q1 2012 [CHART]Rate this post via emarketer.com Search advertising continued its strong worldwide growth in Q1 2012, according to research from digital marketing solution provider IgnitionOne. The company found that global search ad spending grew 30% year over year, double the growth rate of Q1 2011. The figure was […]
Global Mobile Media Growth, 2011-2012 [CHART]Rate this post via marketingcharts.com Global mobile media revenues are projected to reach almost $150 billion this year, representing a 17% rise from $128 billion in 2011, says Strategy Analytics in an April 2012 report. Advertising revenue will grow faster than consumer spend (85.4% vs. 13.4%), meaning that advertiser spend […]
Top 10 Video Sites By Ad Views [CHART]Rate this post via marketingcharts.com Americans viewed almost 8.4 billion video ads in March 2012, representing a new peak, up 11.7% from roughly 7.5 billion in February, and a dramatic increase of 50.6% from 5.6 billion in January, according to April 2012 comScore VideoMetrix data. Hulu generated the […]
Funding The News [INFOGRAPHIC]Rate this post via awesome.good.is