Online Video Advertising Effectiveness [CHART]Rate this post via marketingcharts.com Digital video advertising can be equally or more effective than TV, say 64% of advertisers responding to a BrightRoll survey released in June 2012. An even greater proportion see digital video as equally or more effective than display (87%) and social media (69%). Digital video’s effectiveness […]
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Newspaper Ad Revenue, Q1 2010 – Q1 2012 [CHART]Rate this post via marketingcharts.com US newspaper ad revenues continue to decline, according to the latest figures from the Newspaper Association of America. In Q1, total expenditures stood at $5.18 billion, down 6.86% from $5.56 billion a year earlier. Online revenues grew by just 1%, to $816 […]
Campaign Goals For Finance Mobile Ads [CHART]Rate this post via emarketer.com Advertisers said they were centering mobile finance campaigns on lead generation and registering potential customers; 70% of respondents named that as their top goal. Maintaining a market presence was a distant second at 16%. Those goals differed substantially from those of advertisers overall, which […]
Cluttered Pages Kill Impressions [CHART]Rate this post via marketingvox.com “Messy webpages create a chaotic experience that’s frustrating for everyone involved, including readers, publishers and advertisers,” according to digital publisher SAY Media, which joined IPG Media Lab to find out how webpage chaos affects impressions.Their conclusion is that “Clutter is killing digital media,” as Troy Young, […]
Canadian Mobile Ad Spending, 2010-2016 [CHART]Rate this post via emarketer.com In 2011, mobile ad spending in Canada reached a relatively paltry US$80 million, according to eMarketer estimates, but that figure is expected to balloon past $777 million in the next four years, as “mobile-first” strategies begin to dominate marketers’ efforts. Read the rest at eMarketer.
Video Ads: TV vs. Digital [CHART]Rate this post via marketingcharts.com Recent research from Ooyala suggests that there is potential for publishers to increase their video ad loads, and a new study [download page] released in June 2012 by comScore shows that, indeed, online video lags traditional TV in ad loads by a considerable amount. According […]
2011 Global Mobile Advertising Spend By Region [CHART]Rate this post via marketingcharts.com Global mobile advertising spend reached $5.3 billion in 2011, according to a joint report from the IAB Mobile Marketing Center of Excellence in the US, IAB Europe, and IHS Screen Digest. Search accounted for the largest portion of mobile ad spending, at 62%, […]
Influence Of Facebook Impressions On Purchases By Generation [CHART]Rate this post via marketingcharts.com Facebook impressions don’t actually make much of an impression on users, according to a Reuters and Ipsos poll released in June 2012. Only 1 in 5 American Facebook users say they have ever bought a product or service due to advertising or […]