Rate this post via marketingcharts.com US search spend increased 16% year-over-year in Q1 2012, while ROI grew 11% year-over-year, indicating room for increased spend, per an [pdf] April 2012 report from Adobe. In fact, the report predicts that search spend in the US will increase 10-15% for the rest of 2012. Mobile had a strong […]
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Rate this post via marketingcharts.com Despite a challenging global economy, worldwide advertising spend on TV, magazines, newspapers, and radio posted a 7.3% rise year-over-year in 2011 to $498 billion, according to [download page] an April 2012 report from Nielsen. Spending in Q4 was up 6.2% from a year earlier, closing at $131 billion. In the […]
Rate this post via emarketer.com Publishers like YouTube are already embracing this metric as a way for brands to both measure and pay for ad performance. Its TrueView product allows advertisers to pay only for video ads that consumers have viewed for at least 30 seconds or to completion, depending on the length of the […]
Rate this post via minonline.com As expected, more than 90% of ads appear in tablet magazine apps correspond with ads also in the print title. For now, at least, the tablet is not helping publishers expand their advertising base, the metric suggests. On average the apps ran only about 60% of the number of ads […]
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Rate this post via emarketer.com via emarketer.com eMarketer expects strong growth in spending on display advertising, especially video, this year. In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%. eMarketer predicts much lower growth for rich media ads, however, at just over […]
Rate this post via marketingcharts.com More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from Econsultancy and Google Analytics. And the biggest beneficiaries of that increased spend appear to be search and […]
Rate this post via marketingcharts.com Marketers are twice as likely to say their advertising budgets will decrease in the next 6 months than increase (34% vs. 17%), finds the Association of National Advertisers (ANA) in a survey of client-side marketers, the full results of which were publicly released in April 2012. The proportion expecting budgets […]
Rate this post via emarketer.com According to January 2012 statistics from IBOPE Nielsen Online, Nielsen’s local subsidiary in the country, the number of advertisers in Brazil using online display ads increased nearly 40% year over year. Read the rest at eMarketer.
Rate this post via marketingcharts.com Paid search spending grew 30.3% year-over-year in Q1, according to an April 2012 report from IgnitionOne. This represents the highest growth rate for search ad spend of any quarter since Q4 2010 (35%), and the highest growth rate in a first quarter since before 2009. Mobile and tablet search continued […]