71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.
More than a third of consumers said they wanted to be able to easily share a mobile ad.
These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
This infographic from LinkedIn illustrates the social media platform’s advertising options.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
31.0% of respondents said they downloaded an app because a friend recommended it.