176328 Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]

When it comes to magazine ads, reader recall is the same for print and tablet versions (52%), according to data released earlier this month by GfK MRI Starch Advertising Research. And based on May 2014 polling by IDG Global Solutions, magazines better hope this is true across all mobile devices—and newspapers should cross their fingers even more.

Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened. Around three in five respondents from both groups used their mobile devices as they used other screens, and again, age didn’t play a huge role. Read the rest at eMarketer.

Share and Enjoy

  • wp socializer sprite mask 16px Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]
  • wp socializer sprite mask 16px Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]
  • wp socializer sprite mask 16px Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]
  • wp socializer sprite mask 16px Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]
  • wp socializer sprite mask 16px Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]
  • wp socializer sprite mask 16px Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]
  • wp socializer sprite mask 16px Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]
  • wp socializer sprite mask 16px Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]

{ 0 comments }

Like this post? Be the first to Rate It, then Comment Below

1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading ... Loading ...

176330 Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]

When it comes to magazine ads, reader recall is the same for print and tablet versions (52%), according to data released earlier this month by GfK MRI Starch Advertising Research. And based on May 2014 polling by IDG Global Solutions, magazines better hope this is true across all mobile devices—and newspapers should cross their fingers even more.

The research found that among smartphone and tablet users worldwide whose devices had replaced other media, print newspapers saw the most abandonment, with 50% of tablet owners switching over to mobile news, and 41% of smartphone users doing the same. Print magazines followed: 47% of tablet-toting respondents had replaced them with a digital screen, and 33% of smartphone owners had moved their magazine reading to their phones. Read the rest at eMarketer.

Share and Enjoy

  • wp socializer sprite mask 16px Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
  • wp socializer sprite mask 16px Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
  • wp socializer sprite mask 16px Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
  • wp socializer sprite mask 16px Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
  • wp socializer sprite mask 16px Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
  • wp socializer sprite mask 16px Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
  • wp socializer sprite mask 16px Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
  • wp socializer sprite mask 16px Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]

{ 0 comments }

Like this post? Be the first to Rate It, then Comment Below

1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading ... Loading ...

Level Of Marketing Data Capabilities, Q2 2014 [CHART]

July 30, 2014

Just 14% of marketers said they were strongly capable of creating a single view of the customer.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Reasons For Data Collection Changes, June 2014 [CHART]

July 30, 2014

77% of US digital media and marketing professionals said they had increased their data collection process over the past year.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Trust in Sponsored Content, July 2014 [CHART]

July 30, 2014

Some 54% of internet users aged 18-65 say they generally don’t trust sponsored content.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Consumer Interactions With Brands On Social Networks, July 2014 [CHART]

July 30, 2014

Internet users aged 16-64 from 32 countries around the world are far more likely to be sharing brand content on Facebook than on Google+ or Twitter.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Americans’ Confidence In Their Physical Appearance, July 2014 [CHART]

July 29, 2014

Older Americans appear most confident in their appearance, while Hispanics and Blacks are significantly more likely to feel good about their appearance than whites.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

US Free-Standing Inserts Value, H1 2014 [CHART]

July 29, 2014

158 billion FSI coupons were distributed during the first half of this year, representing a 3.4% increase from the year-earlier period.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Share Of Time Spent Using Mobile Browser vs App, April 2014 [TABLE]

July 29, 2014

Easy access and mobile optimization were the top reasons smartphone apps had grabbed the majority of time spent with leading US digital media properties.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Share Of Time Spent With Online Media By Mobile Platform, February 2013-May 2014 [TABLE]

July 29, 2014

As mobile as a portion of digital media time hit 60%, smartphone and tablet apps showed even more impressive growth over the prior month.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Global Net Mobile Ad Revenue By Company, 2012-2014 [TABLE]

July 29, 2014

Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Global Net Online Ad Revenue By Company, 2012-2014 [TABLE]

July 29, 2014

Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]

July 28, 2014

Email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Facebook Advertising Benchmarks, Q2 2013 vs Q2 2014 [CHART]

July 28, 2014

The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Weekly Time Shopping Offline & Online By Country, July 2014 [CHART]

July 28, 2014

Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →

Share Of US Wireless-Only Households, H2 2010-H2 2013 [CHART]

July 28, 2014

Some 41% of US households were wireless-only during the second half of 2013.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS
Read the full article →