Where are consumers spending their time—and where can marketers reach them? The answer shifts further toward “mobile” every day, and according to eMarketer’s estimates, time spent with mobile devices surpassed time spent with the desktop internet for the first time last year. Read the rest at eMaarketer.

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  • wp socializer sprite mask 16px Consumers & Marketing In An Always On World [PRESENTATION]
  • wp socializer sprite mask 16px Consumers & Marketing In An Always On World [PRESENTATION]
  • wp socializer sprite mask 16px Consumers & Marketing In An Always On World [PRESENTATION]
  • wp socializer sprite mask 16px Consumers & Marketing In An Always On World [PRESENTATION]
  • wp socializer sprite mask 16px Consumers & Marketing In An Always On World [PRESENTATION]
  • wp socializer sprite mask 16px Consumers & Marketing In An Always On World [PRESENTATION]
  • wp socializer sprite mask 16px Consumers & Marketing In An Always On World [PRESENTATION]
  • wp socializer sprite mask 16px Consumers & Marketing In An Always On World [PRESENTATION]

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KornFerry CMOs Increasing Use of Analytics Aug2014 CMOs Use Of Predictive Analytics, August 2014 [CHART]

About 8 in 10 US CMOs expect their companies to increase the use of predictive analytics and big data tools this year, with more than one-quarter expecting their use to increase by at least 25%. That’s according to survey data provided by Korn Ferry that supports recent research showing that senior management is pushing for a more data-driven, analytical culture at their organizations. The Korn Ferry survey also looks at the most effective applications for analytics thus far.

Given a choice of 4 options regarding the most effective application for analytics, CMOs were most likely to cite the measurement of business outcomes of creative programs (39.1%), while about one-third reported that their most effective application has been leveraging consumer data to support intuitive hypothesis (33.5%). Read the rest at MarketingCharts.

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  • wp socializer sprite mask 16px CMOs Use Of Predictive Analytics, August 2014 [CHART]
  • wp socializer sprite mask 16px CMOs Use Of Predictive Analytics, August 2014 [CHART]
  • wp socializer sprite mask 16px CMOs Use Of Predictive Analytics, August 2014 [CHART]
  • wp socializer sprite mask 16px CMOs Use Of Predictive Analytics, August 2014 [CHART]
  • wp socializer sprite mask 16px CMOs Use Of Predictive Analytics, August 2014 [CHART]
  • wp socializer sprite mask 16px CMOs Use Of Predictive Analytics, August 2014 [CHART]
  • wp socializer sprite mask 16px CMOs Use Of Predictive Analytics, August 2014 [CHART]
  • wp socializer sprite mask 16px CMOs Use Of Predictive Analytics, August 2014 [CHART]

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US Smart Phone Penetration, January 2012 – June 2014 [CHART]

August 27, 2014

Some 71.6% of US mobile subscribers owned a smartphone during the 3 months ending in June (Q2), up from 68.8% in Q1 and 59% in Q2 2013.

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Share Of New-Vehicle Sales By Generation, H1 2013 vs H1 2014 [CHART]

August 27, 2014

During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred.

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Content Marketing Metrics: Most Effective Activities, May 2013 [CHART]

August 27, 2014

Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.

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Content Marketing Metrics, Leaders & Followers [TABLE]

August 26, 2014

An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.

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How People Buy Sporting Event Tickets, Q1 2014 [CHART]

August 26, 2014

Fully 37% of sports fans said they bought their tickets via mobile phone or tablet.

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Frequency Of Arranging Sporting Event Plans Via Mobile, Q1 2014 [CHART]

August 26, 2014

44% of US mobile phone users planned to go to a live sporting event this year, with football, basketball and baseball the most popular.

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Top Challenges Of Marketing Personalization, June 2014 [CHART]

August 26, 2014

Gaining insight quickly enough was the top hurdle to executing personalization, cited by 40% of US data management professionals.

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Top Customer Insight Analytics, May 2014 [CHART]

August 26, 2014

Personalization and targeting were the second most popular requirements for analytics related to understanding the customer, cited by 53% of respondents.

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Popular Types Of Video, August 2014 [CHART]

August 26, 2014

Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information.

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Effect Of Data Breaches On Customer Loyalty, August 2014 [CHART]

August 25, 2014

A financial data breach would turn some consumers away from a business for good.

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Facebook Brand Response Rates, Q2 2012 – Q2 2014 [CHART]

August 25, 2014

Brands around the world responded to an average 67% of users’ wall questions in Q2, inching up from the previous peak of 65% set in Q1.

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Use Of Advanced Video Metrics, Q1 vs Q2 2014 [CHART]

August 25, 2014

Among those advertisers using a form of advanced measurement during Q2, some 28% requested a cross-screen analysis.

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Trust In Online Reviews By Reading Frequency, June 2014 [CHART]

August 25, 2014

88% of internet users said they trusted online reviews about local businesses as much as suggestions from people they knew, up from 79% last year.

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