174894 Global Online Ad Spending, 2012 2018 [CHART]

On a long-term basis, digital channels will continue to drive advertising growth across the globe. eMarketer estimates that digital ad spending will increase 16.7% this year, totaling $140.15 billion and surpassing 25% of all media ad spending for the first time.

Within the digital category, advertising on tablets and smartphones continues to be a key catalyst for growth. Mobile ad spending worldwide will increase 84.7% in 2014 to reach $32.71 billion this year, eMarketer estimates, totaling nearly one-quarter of all digital advertising spending (which includes paid media spending on ads of any format delivered to any internet-connected device). Read the rest at eMarketer.

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  • wp socializer sprite mask 16px Global Online Ad Spending, 2012 2018 [CHART]
  • wp socializer sprite mask 16px Global Online Ad Spending, 2012 2018 [CHART]
  • wp socializer sprite mask 16px Global Online Ad Spending, 2012 2018 [CHART]
  • wp socializer sprite mask 16px Global Online Ad Spending, 2012 2018 [CHART]
  • wp socializer sprite mask 16px Global Online Ad Spending, 2012 2018 [CHART]
  • wp socializer sprite mask 16px Global Online Ad Spending, 2012 2018 [CHART]
  • wp socializer sprite mask 16px Global Online Ad Spending, 2012 2018 [CHART]
  • wp socializer sprite mask 16px Global Online Ad Spending, 2012 2018 [CHART]

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174773 Global Ad Spending Per Person By Country, 2012 2018 [TABLE]

On a country-by-country basis, the US is by far the leader in total media ad spending. eMarketer estimates that the US will eclipse $180 billion in advertising spending this year, or nearly one-third of the worldwide total. This spending is also the highest in the world per capita; US advertisers will spend nearly $565 on paid media, on average, to reach each consumer in the country in 2014.

By comparison, advertisers in China will spend only $37.01 per person, though the country’s large population adds up to the second-biggest ad spending total in the world. Norway is the second-leading country in terms of ad spending per person, at $538.71. Australia comes next in line at around $504 per person and is the only other country where advertisers will spend more than $400 this year to reach the average consumer. Read the rest at eMarketer.

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  • wp socializer sprite mask 16px Global Ad Spending Per Person By Country, 2012 2018 [TABLE]
  • wp socializer sprite mask 16px Global Ad Spending Per Person By Country, 2012 2018 [TABLE]
  • wp socializer sprite mask 16px Global Ad Spending Per Person By Country, 2012 2018 [TABLE]
  • wp socializer sprite mask 16px Global Ad Spending Per Person By Country, 2012 2018 [TABLE]
  • wp socializer sprite mask 16px Global Ad Spending Per Person By Country, 2012 2018 [TABLE]
  • wp socializer sprite mask 16px Global Ad Spending Per Person By Country, 2012 2018 [TABLE]

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Total Global Ad Spending, 2012-2018 [CHART]

July 24, 2014

Advertisers worldwide will spend $545.40 billion on paid media in 2014.

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Baby Boomers’ Luxury Buying Plans, July 2014 [TABLE]

July 23, 2014

Upscale Baby Boomers number about 9 million, or roughly 12% of all Baby Boomers adults (about 75 million).

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Media Multitaskers By Age & Gender, July 2014 [CHART]

July 23, 2014

Some 43% of US adults are media multitaskers who regularly go online while watching TV.

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Social Logins Trends, Q1 2012-Q2 2014 [CHART]

July 23, 2014

After 6 consecutive quarters of shrinking market share, Facebook’s share of social logins increased by 1.5% points to roughly 44% in Q2.

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SMBs’ Protections Against Security Risks, May 2014 [TABLE]

July 23, 2014

Working with third-party vendors was the top action US SBOs were taking to protect against security risks.

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SMB Owners’ Technology Challenges, May 2014 [CHART]

July 23, 2014

Data security ranked second out of the technology challenges US small-business owners (SBOs) experienced, cited by 22% and only trailing cost issues.

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Length Of Time People Keep Their Mobile Devices, March 2014 [TABLE]

July 23, 2014

Over half of smart phone and tablet owners are toting devices purchased within the past year.

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TV Commercial Viewing Frequency, July 2014 [CHART]

July 22, 2014

TV multitasking is on the increase, and some 82% of US adults at least occasionally go online while watching TV.

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Mobile App Use, Q4 2011-Q4 2013 [CHART]

July 22, 2014

Adult iPhone and Android owners in the US used an average of 26.8 applications per month during Q4 2013.

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Attitudes Toward Private Label Shopping By Generation, June 2014 [CHART]

July 22, 2014

Roughly one-third of Millennials agree that they get information from friends and family about store brands before trying them.

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Weekly Media Consumption By Generation, July 2041 [CHART]

July 21, 2014

American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media.

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