54% of Americans said social network profiles would be important to their careers in the next five years.
Improving the customer experience and the need to get new customers were the leading factors driving the need for big data projects.
Social media professionals used an average of three social media tools to report on and analyze such efforts.
Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.
Nearly two-thirds of corporate execs said rising customer expectations had increased pressure to innovate.
77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Some 58% of mobile app users will become inactive within the first 30 days after downloading an app.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.