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Smart Speaker Owner Demographics [CHART]

Chart: Smart Speaker Owner Demographics

Smart speakers such as Amazon Echo or Google Home have gained popularity over the last several years, and consumer experts found that these devices were especially popular with holiday season gift buyers last year.

But even as some Americans are integrating these devices into their homes, many owners express concerns over data collection and personalization, according to a Pew Research Center survey conducted June 3-17, 2019.

One-quarter of U.S. adults say they have a smart speaker in their home. However, ownership of these devices varies, especially by age and annual household income.

Adults younger than 50 are more likely than those 50 and older to say they have this type of device in their household (29% vs. 19%). And while around one-third of Americans living in households earning $75,000 or more a year (34%) say they have a smart speaker, that share drops to 15% among those whose annual family income falls below $30,000.

More than half (54%) of smart speaker owners report that they ever say “please” when speaking to their device, including about one-in-five (19%) who say they do this frequently.

And while the shares of Americans who say this tend to be similar across many groups, there are some notable differences by gender. Women are more likely than men to say they at least occasionally say “please” to their smart speaker (62% vs. 45%). Read the rest at Pew Research.