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Millennials’ Attitides Toward Social Media Political Advertising [CHART]

Chart: Millennials' Attitides Toward Social Media Political Advertising

Sixty-three percent of Millennials have a negative attitude toward social media political advertising, according to a survey by Sling TV and Telaria.

Of those who have a negative view of political social media ads, 37% find them Untrustworthy, 18% think they are Deceitful, and 8% believe they are Fraudulent.

That compares to thirty-seven percent of Millennials who find political social media advertising either Informative (27%), Honest (6%), or Reliable (4%).

During this episode of the Behind The Numbers podcast, eMarketer principal analyst Andrew Lipsman argues that Facebook’s decision to continue allowing politicians to lie in paid placements is a mistake, and talks about Twitter’s very different policy.