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Top Google Ranking Factors [CHART]

In August of 2019, SparkToro surveyed 1,584 professionals in the field of Search Engine Optimization (SEO) to share their opinions on the relative use and merit of various inputs in Google’s ranking systems. 

Participants in the survey were given a 0-10 scale to rate each of 26 ranking factors with the following labels:

  • 0 – Not Used
  • 5 – Moderately Weighted
  • 10 – Very Heavily Weighted
Chart: Top Google Ranking Factors