A large majority (89%) of marketers use video as part of their content strategy, which is not surprising considering marketers believe video converts better than other content.
But how do marketers get their video content to their audiences?
A new report from Wibbitz reveals that when marketers promote their videos, either organically or through paid ads, an overwhelming number turn to social media, even more so than their own websites or blogs.
Last year, Tubular Labs revealed that business videos experienced impressive growth on Facebook in the second quarter of 2018.
This newer survey of more than 100 marketing professionals found the top channels for promotion were social media platforms, with Facebook topping the adoption list for both organic promotion (88%) and paid ads (72%).
Instagram, whose Stories are proving to be effective for marketers, was the second-most used channel for promoting videos, with 72% of respondents saying they use the platform to promote videos organically and 46% using it to promote videos through paid ads. Read the rest at Marketing Charts.