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Archive for September 2019

Defining Unethical Marketing [CHART]

Chart: Defining Unethical Marketing

An overwhelming majority (92%) of marketers consider themselves to be ethical, according to research released by Phrasee. But the same research also reveals that one-quarter have been pressured to use unethical marketing tactics at work.

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Online Shoppers Top CX Considerations [CHART]

Chart: Online Shoppers Top UX Considerations

In a January 2019 survey from digital consultancy Avionos, the largest share of US digital shoppers said that fast shipping makes for a positive retail experience—more so than an easy return policy, friendly customer service reps, or buy online, pick up in-store (BOPUS) options. Similarly, a June 2019 survey from project44 found that 52% of consumers…

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Most Annoying Online Ads [CHART]

Chart: Most Annoying Online Ads

More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats.

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