What may set Millennials apart from those other two cohorts is that they are more apt to let their purchasing dollars speak for them when it comes to a business’ environmental impact or ethical behavior, according to this year’s Global Millennial Survey from Deloitte.
The study shows that for Millennials (defined as being born from 1983-1994), corporate social responsibility (CSR) cannot be an afterthought.
Of the more than 13,000 Millennials surveyed for the report, about two-fifths (42%) reported that they have started or deepened their relationship with a company because it has products or services that positively impact the environment or society.
On the other side of the coin, around 4 in 10 (38%) have stopped or lessened their relationship with businesses that have products that negatively impact the environment or society.
Aside from the products themselves, the ethical behavior of a company also matters to Millennials.
Some 37% say they have stopped/lessened their relationship with a company due to its ethical behavior, while 36% say they have started/deepened their relationship with a company for this same reason.
This is not lost on business leaders, with a large majority agreeing that acting ethically will ultimately bring them more business and revenues. Read the rest at Marketing Charts.