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Voice Assistant User Penetration [CHART]

Chart: Voice Assistant User Penetration

In 2017, nearly 80 million Americans used a voice assistant at least once a month on any device; that number is expected to reach 123 million by 2021, constituting 36.6% of the United States population, according to eMarketer.

eMarketer principal analyst Victoria Petrock and director of research Chris Keating share the latest forecasts on the US voice assistant market.

They also explain the distinction between voice assistants and smart speakers and analyze related developments from Amazon, Google, Microsoft and more.