Archive for August 1, 2019
Marketing Reports, Surveys & Polls For July, 2019
Marketing reports for July 2019 including Netbase’s State of Social report; Comscore’s State of Retail; Pew’s State of the News Media; most-loved sports media personalities; ad spending data; and 361 other surveys, polls and reports.
Read MoreWeekly Commercial Message Consumption Frequency [CHART]
While very few marketers would dispute the effectiveness of personalization, there are still barriers to being able to personalize at scale, namely the time and cost involved in creating personalized content. A survey of more than 1,000 US consumers from Periscope by McKinsey shares some insights on personalized messages and what consumers think of them.
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