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Archive for August 1, 2019

Weekly Commercial Message Consumption Frequency [CHART]

Chart: Weekly Commercial Message Consumption Frequency

While very few marketers would dispute the effectiveness of personalization, there are still barriers to being able to personalize at scale, namely the time and cost involved in creating personalized content. A survey of more than 1,000 US consumers from Periscope by McKinsey shares some insights on personalized messages and what consumers think of them.

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