Archive for August 2019

Generation X Household Budget [TABLE]

Table: Generation X Household Budget

At 65 million strong, Gen X—those born between 1965 and 1980 per our definition—is smaller in size than the boomer and millennial generations, but their average pretax household income is about $101,000 annually, nearly $25,000 more than the average for all US households.

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Most Valuable Personalized Content [CHART]

Chart: Most Valuable Personalized Content

Periscope By McKinsey asked US internet users what type of personalized content was most appealing; no answer garnered an outright majority of responses. Half of respondents said that products related to their interests were appealing, and only four responses appealed to at least one-third of those polled.

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Political Ad Spending By Media, 2020 [CHART]

Chart: Political Ad Spending By Media

Of the $6 billion in political campaign spending this cycle, Kantar expects 20%, or $1.2 billion, to go to digital. TV still wins the lion’s share of campaign budgets, with almost three-quarters of the total split between broadcast and cable TV.

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Political Ad Spending, 2014-2020 [CHART]

Chart: Political Ad Spending, 2014-2020

Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels.

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Voice-Enabled Experience KPIs [CHART]

Chart: Voice-Enabled Experience KPIs

The overwhelming majority of organizations see voice-enabled experiences as important (67% “very important”, 27% “somewhat important”) for their customers, according to a study by Adobe and Advanis, which also found that 9 in 10 already have resources in place for voice.

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