Skip to content

Archive for August 2019

B2B Content Consumption By Job Title [CHART]

Chart: B2B Content Consumption By Job Title

The most successful B2B content marketers prioritize delivering content to the right audience, but do they know who is accessing their content most? Although about two-thirds (64%) of the total audience for B2B content are those individuals with a job level of manager or above, Individual Contributors are the ones downloading the most content, per a report from NetLine.

Read More

Millennials’ Changing Relationships With Businesses [CHART]

Chart: Millennials' Changing Relationships With Businesses

Millennials spend about $322.5 billion annually, a strong figure but one that’s less than Baby Boomers and Gen Xers. What may set Millennials apart from those other two cohorts is that they are more apt to let their purchasing dollars speak for them when it comes to a business’ environmental impact or ethical behavior, according to this year’s Global Millennial Survey from Deloitte.

Read More

Video Captions Expectations By Industry [CHART]

Chart: Video Captions Expectations By Industry

Advertisers are increasing their video budgets this year, but are they missing out on one key element that could make a difference to audience engagement? A survey from Verizon Media has found that 7 in 10 (69%) US consumers watch videos without sound in public spaces, making captioning not only important but expected by viewers.

Read More

Top Video Game Purchase Factors [CHART]

Chart: Top Video Game Purchase Factors

About two-thirds (65%) of US adults play video games and three-quarters of Americans have at least one gamer in their household. So, with the Entertainment Software Association (ESA) reporting that US gamers spent a total of $43.4 billion last year on games, hardware and peripherals, who are these individuals and what influences them when buying games?

Read More

Generation X Household Budget [TABLE]

Table: Generation X Household Budget

At 65 million strong, Gen X—those born between 1965 and 1980 per our definition—is smaller in size than the boomer and millennial generations, but their average pretax household income is about $101,000 annually, nearly $25,000 more than the average for all US households.

Read More