There’s a new social media kid in town. Taking advantage of the current popularity of short-form mobile videos, made all the rage by the likes of Snapchat and Instagram Stories, TikTok has seen its growth in the US almost quadruple in just one year, according to figures provided by comScore.
TikTok, a mobile app for creating and sharing short videos ranging from 3-15 second music videos to 3-60 second short looping videos, launched in China in late 2016 (where it is known as Douyin) and has gone international within the past couple of years.
As reported by CNBC, apps developed in China are gaining in popularity among American consumers and brought in more than $600 million in revenue in the first quarter of 2019 alone.
CNBC also notes that TikTok was the third-most downloaded app in the U.S. in the first quarter, just behind Facebook Messenger and a game called “Color Bump 3D.”
Since being released in the US a year after its inception, TikTok has experienced rapid growth as its owners adapt its marketing strategy (and brand name) for the US market. October 2017 saw TikTok’s total unique visitors in the US at 2.6 million.
About seven months later, in March 2017, that number had grown to 3.9 million before reaching 6.8 million in June 2018. By September 2018, one year after its introduction to the US market, the number of unique visitors had reached 7.5 million, more than double the year-earlier period.
The growth continues, with the most recent comScore data from March 2019 showing that TikTok’s US unique visitors stood at 14.3 million, representing an almost-doubling again in just 6 months. Read the rest at Marketing Charts.