Three-quarters of online shoppers say their online purchases are largely pre-planned (20% say they’re all pre-planned, 55% say many are pre-planned).
Regardless of whether shoppers know what product they want to buy before going online or are just looking for inspiration, few actually start their journey at a brand or retailer’s own website or mobile app, per the latest research from Episerver.
Only 15% of shoppers make a brand or retailer’s website their first stop when they don’t have a product in mind to purchase and are looking for inspiration.
Even when shoppers know what product they intend to purchase, only 19% of shoppers head to a brand’s website or mobile app.
Google, on the other hand, is most often the first destination for shoppers looking for inspiration (32%), or for shoppers starting their purchase journey with a specific product in mind (31%).
But there is other research indicating that Google may be beaten by Amazon when it comes to the percentage share of product searches. Read the rest at Marketing Charts.