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Amazon Search Depth [CHART]

Chart: Amazon Search Depth

One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t scroll past the second page of results, per a report from Feedvisor.

The research also found that 12% of consumers limit their browsing to the first page of results.

But this doesn’t mean clicks to the products are as low – research from Jumpshot has revealed that about two-thirds of product clicks actually come from the first page of search results.

Unsurprisingly, price remains a deciding factor when making a purchase, with the majority (82%) of respondents reporting that price is a very important factor when it comes to choosing a product.

This is backed up by another study by CPC Strategy, which revealed that price was the biggest factor when making their most recent purchase decision for 41.1% share of respondents. Read the rest at Marketing Charts.