But the latest results from Piper Jaffray’s semi-annual teen survey shows that Instagram is continuing to close the gap in an effort to win back the top spot.
Of the 8,000 US teens (average age 16.3 years) surveyed, 35% cited Instagram as their favorite social media platform. This percentage is up from 32% from only six months earlier, and 26% a year prior.
At the same time, Snapchat is the preferred social media platform for 41% of respondents, down from 46% in Fall 2018.
Piper Jaffray also pointed out that even though Snapchat is the favorite platform, Instagram is actually the most broadly used – meaning that for advertisers looking to grab the fickle attention of the younger generation, they may capture a larger share with Zuckerberg’s image-centered network.
Older social networks continue to lurk at the bottom of the rankings in the popularity stakes.
The percentage of teens naming either Facebook, Twitter or Pinterest as their favorite social media platforms has remained relatively unchanged, together capturing the fancy of just 1 in 8 teens. Read the rest at Marketing Charts.