Archive for June 2019
Brand Preferences Of Millennials vs Gen V [INFOGRAPHIC]
This infographic from Deep Focus illustrates compares the brand preferences of Millennials to those of Generation V.
Read MoreEvent Planning [INFOGRAPHIC]
This infographic from Château Le Jardin is chock full of marketing considerations every event planner will want to know.
Read MoreAverage Household Streaming Video Subscriptions, 2015-2018 [CHART]
Many Americans believe they will use more subscription services in the future. But when it comes to video streaming, more options doesn’t mean consumers will drastically increase the number of services they’re willing to pay for.
Read MoreAverage Time Spent On TV & Mobile Devices, 2014-2021 [CHART]
Consumers’ use of smartphones will continue to make up the majority of their media consumption, but that use will plateau by 2020, as consumers become increasingly uneasy about overuse of mobile devices.
Read MoreTime Spent With Media By Medium [CHART]
Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.
Read MorePrivacy Concerns By Social Network [CHART]
In a March 2019 survey conducted by Morning Consult on behalf of ID Experts, an identity protection services firm, 39% of US internet users said they were “very concerned” about privacy and security on Facebook, and 29% said they were “somewhat concerned.” “Advertisers should pay attention to the types of data that people will be…
Read MoreTime Spent On Instagram, Facebook & Snapchat, 2016-2021 [CHART]
Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018.
Read More6 Types Of Digital Marketing For Business [INFOGRAPIC]
This infographic from Point Blank Digital illustrates six types of digital marketing tactics that are important to business success.
Read MoreInstagram Statistics [INFOGRAPHIC]
This infographic from Famemass illustrates 30 Instagram statistics marketers should pay attention to in 2019.
Read MoreSocial Media Influence On Purchase Decisions [CHART]
Even away from the social feeds, influencer marketing seems to be everywhere these days. Some 4 in 5 marketers believe it to be an effective tactic, with the majority reporting that the ROI they generate is comparable or better than marketing channels.
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